Macy’s, a 2011 BCA 10: Best Businesses Partnering with the Arts in America honoree, announced this past month that “Yes, Virginia The Musical” will once again return to elementary and secondary school stages as part of Macy's holiday Believe campaign.
“Yes, Virginia The Musical” debuted last year, performed by elementary and middle schools nationwide. This year, Macy’s will provide $1,000 grants to 100 eligible schools on a first-come basis and will also provide the script and score royalty-free, all in support of the arts and music education. Grant funds will be used to purchase costumes, set materials, sound, lighting and other theatrical equipment.
"Yes, Virginia The Musical" was inspired by the true story of 8-year-old Virginia O'Hanlon, who wrote a letter to the New York Sun newspaper in 1897, to ask about the existence of Santa Claus. The Sun's editor responded with a poignantly-worded essay that became one of the most famous newspaper editorials of all time. The editorial provided the inspriation for Macy’s Believe campaign, which supports Make-A-Wish® by donating $1, up to $1 million, for every letter to Santa received. The proceeds help grant the wishes of children with life-threatening medical conditions.
"We couldn't have imagined the amazing impact 'Yes, Virginia The Musical' would have on local school communities when we introduced the program last year," said Martine Reardon, chief marketing officer for Macy's. "The warm response was overwhelming—with so many participating schools sharing that the royalty-free assets and grants helped them to stage productions they may not otherwise have been able to produce, giving students a meaningful opportunity to engage in theatre arts and experience the excitement and fun of being in a school play. Macy's is proud to offer 'Yes, Virginia The Musical' again this year, and we look forward to another season of magical performances."
Many past producing schools used the performance as a platform for Macy’s Believe campaign, encouraging students and audiences to write letters to Santa. With their help, Macy's reached its goal of collecting 1 million letters.
Learn more about Macy’s “Yes Virginia, The Musical”, including how you can download the script and score royalty-free, at YesVirginiaMusical.com, and view the musical trailer below.