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Listen Up, Drink Up

Posted by Danielle Iwata
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Listen Up, Drink Up

2016 BCA 10 Winner Dogfish Head Craft Brewery (DE) has an impressive history of supporting and collaborating with the music industry. As part of their Off-Centered Art Series, Dogfish Head Brewery creates seasonal beers. In honor of Record Store Day on April 21 – of which they are the Official Beer— they have partnered with The Flaming Lips. In what might be their most integrated effort yet, the band was involved with the creation of the beer Dragons and Yum Yums; and in return, the Flaming Lips’ newest release includes two songs “The Story of Yum Yum and Dragon” and “Pouring Beer in Your Ear” that are inspired by the beer. The bottle features a design by artist Marq Spusta, which will also be adapted for Record Store Day posters, shirts, and other items.  

 

Dogfish Head is one of many breweries partnering with the music industry. Forbes recently highlighted the collaboration between Waterbury Symphony Orchestra and Litchfield Distillery, and the Erie (Pennsylvania) Philharmonic and Mazza Vineyards. In both cases, the Orchestra and Philharmonic are using the pairings to promote a younger demographic. From Ohio to Oregon and Main to North Carolina, breweries and wineries are working in tandem with music organizations and festivals.

 

Whether it’s sipping wine at an orchestra intermission, or drinking a cold one at a music festival, it seems that drinks and music have always gone together. It’s exciting to hear that so many organizations are taking advantage of this natural relationship and we hope to see more in the future. Bottom’s up!

 

Photo credit: Paul Bunyon design by artist Marq Spusta

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