(Photo courtesy of KimmelCenter.org.)
The Kimmel Center for the Performing Arts and financial services company SEI announce today the unveiling of the SEI Innovation Studio with a new architectural Spruce Street entrance, and an ongoing initiative of revolving art work from the West Collection, on display in The Studio's lobby and the Kimmel Center's Commonwealth Plaza.
The SEI Innovation Studio is a 200-seat venue at the Kimmel Center that is set to house jazz and theater residencies during the 2013-14 seasons. Its new entrance on Spruce Street is a 22-foot tall glass panel structural that allows for changeable graphic signage. In the redesigned lobby to The Studio, rotating contemporary artwork from the West Collection will be on display. Developed in the 1990s by Alfred P. West, Jr., Chairman and CEO of SEI, and his daughter, Paige West, the West Collection of emerging art is featured at SEI's offices around the world and can be seen at various art institutes across the United States.
In addition to the art on display in The Studio's lobby, Jonathan Schipper's "The Slow and Inevitable Death of American Muscle" will be on display in the Kimmel Center's Commonwealth Plaza. Schipper's piece is a machine that advances two full-sized muscle cars slowly into one another over a period of 90 days, simulating a head-on collision. Throughout the duration of this installation, a live web cam will film the process of the slow moving car crash, providing an opportunity for the public to see and hear the development of the crash online. Schipper's installation is the first of three public art installations SEI is providing on a temporary loan to the Kimmel Center to enliven its public spaces and attract audiences to its seasonal offerings and resident company programs.
"Today, the Kimmel Center takes another step toward fulfilling the vision of our Master Plan with the unveiling of our new Spruce Street entrance to SEI Innovation Studio," said Kimmel Center President and CEO Anne Ewers. "We are grateful to Al West and SEI for making these improvements possible and are absolutely thrilled that they have loaned us stimulating artwork from the renowned West Collection to exhibit in the Plaza and lobby of SEI Innovation Studio. These enhancements, along with our inventive new residencies, now establish SEI Innovation Studio as a destination for groundbreaking performance and visual art."
"SEI is proud to support the Kimmel Center through the creation of the SEI Innovation Studio. The studio is a natural extension of the company's long-standing commitment to creativity, art, and innovation," said Alfred P. West, Jr., SEI's Chairman and CEO. "We believe that art encourages the creation of new ideas and inspires exceptional performance. We hope our partnership with the Kimmel will help spur the imagination of the Philadelphia community."
*This article was originally posted at MarketWatch.com.