News

Arts and business news from around the country.

RSS

"It Takes a Village..." Why Aetna Supports STEAM Education

Posted by Stacy Lasner
0 Comments
"It Takes a Village..." Why Aetna Supports STEAM Education

On May 7, 2015, Americans for the Arts attended a STEAM Assembly in New York City hosted by VH1 Save the Music, a nonprofit organization dedicated to restoring music programs in America’s public schools and raising awareness about the importance of music as part of each child’s complete education. Panelists from the worlds of education, the arts, business, and media came together to share best practices, personal stories, research, and ideas on incorporating the arts into STEM (science, technology, engineering, and math) based curriculum.

 

The panelists included Aetna’s Senior Director of Community Relations & Urban Marketing, Miguel Centeno, who explained that promoting “[STEAM education] takes a village, and businesses are an important part of that village.” He laid out three reasons why Aetna “fundamentally supports STEAM [over the STEM education model].”

 

  1. “We support the arts because it is a workforce development imperative."
  2. “We like to support things that we know work, because we like to make sure we’re making an impact with the investments that we’re making.”
  3. “We like to support things that are employees are interested in.”

 

Centeno explained that “Aetna is a STEAM company.” Their staff is comprised of medical clinicians, technologists, engineers, financial analysts, and also marketers, who he described as artists that are charged with creating an emotional response to affect decision making. In addition to hiring employees from each of the STEAM focus areas, Aetna also supports the arts internally through an employee jazz band and choir and through the Aetna Foundation's matched giving program. According to Centeno, last year Aetna employees volunteered over 420,000 hours in communities across the country and donated over $7 million to the organizations where they volunteer. The Aetna Foundation provided a partial match for those donations, which amounted to an additional $4 million in giving. “Many of the projects our employees themselves have selected are in STEAM,” he said. “We support [employee engagement with the arts] at every turn,” Centeno added, “because if we do that than we have a more satisfied employee. And a more satisfied employee is a more productive employee.”

 

“Aetna is no longer just a health insurance company" Centeno said. "It is a healthcare company that requires innovation and ingenuity in order to be successful." Aetna is helping to develop the next generation of innovators by supporting STEAM programs throughout the United States. One example of their efforts is a partnership with ArtsWestchester through which they have helped develop arts related projects, including a mural creation residency program. “We have seen time and again that [STEAM] results in higher test scores and lower drop-out rates, and the reason that that happens is because we are able to connect with that child on an emotional level,” Centeno explained.

 

Aetna is a 2011 recipient of the BCA 10: Best Businesses Partnering with the Arts in America. Additionally, Floyd W. Green III, the Vice President and Head of Community Relations and Urban Marketing at Aetna, sits on Americans for the Arts’ Board of Directors.

 

Watch a recording of the STEAM Assembly.

Learn more about STEAM education.

Read more about Aetna's partnership with the Center for Puppetry Arts.

Related
Comments
blog comments powered by Disqus

More News

2018 BCA 10 Honorees in Forbes Magazine
Nov 02, 2018 0 Comments
This year's BCA 10: Best Businesses Partnering with the Arts in America honorees were in the September 30 issues of Forbes Magazine.   Read more about this year's honorees: Churchill Downs Fifth Third Bank Fosun International...
Go to full post
What's so important about creativity?
Oct 30, 2018 0 Comments
We might work in the arts field, but our day-to-day work looks like any other business. We stare at Excel charts, spend hours on conference calls, write reports, and try to find the bottom of our never-ending email inboxes. Like...
Go to full post
Business Contributions to the Arts Survey 2018
Oct 10, 2018 0 Comments
Business Contributions to the Arts: 2018 Edition is the second edition published by The Conference Board and Americans for the Arts of the annual study. Conducted in the summer of 2018, the survey garnered 132 responses from...
Go to full post
David Rockefeller pARTnership Award: Square + Cheyenne River Youth Project
Oct 01, 2018 0 Comments
Square and Cheyenne River Youth Project will receive the David Rockefeller pARTnership Award at the BCA 10 Gala on October 2, 2018 in New York City. Click here to learn more about the BCA 10.   "Our hope with the project, “Lakota...
Go to full post
BCA Leadership Award: Chandrika Tandon
Sep 27, 2018 0 Comments
Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99;...
Go to full post
BCA 10 Spotlight: UMB Financial Corporation (Kansas City, MO)
Sep 24, 2018 0 Comments
Americans for the Arts is excited to honor UMB at the BCA 10 Gala on October 2, 2018 in New York City. Click here to learn more about the BCA10.   “It is an honor to be recognized among this group of distinguished and innovative...
Go to full post
BCA 10 Spotlight: West Bend Mutual Insurance Company (West Bend, WI)
Sep 20, 2018 0 Comments
Americans for the Arts is excited to honor West Bend Mutual Insurance at the BCA 10 Gala on October 2, 2018 in New York City. Click here to learn more about the BCA10.   “The arts can have a profound impact on people of all...
Go to full post
BCA 10 Spotlight: Fifth Third Bank (Cincinnati, OH)
Sep 17, 2018 0 Comments
Americans for the Arts is excited to honor Fifth Third Bank at the BCA 10 Gala on October 2, 2018 in New York City. Click here to learn more about the BCA 10.   “Fifth Third Bank is committed to building thriving and vibrant...
Go to full post
BCA 10 Spotlight: Phillips 66 (Houston, TX)
Sep 13, 2018 0 Comments
“As a company committed to improving lives, Phillips 66 is proud to support the arts. Our communities are enriched by the arts, precisely because art touches and changes lives in ways that are positive and profound. It’s one...
Go to full post
Quaver Music Supports Arts Education
Sep 11, 2018 0 Comments
September 9-15 is National Arts in Education Week!   Passed by Congress in 2010, House Resolution 275 designates the week beginning with the second Sunday in September as National Arts in Education Week. During this week, the...
Go to full post
BCA 10 Spotlight: The Standard (Portland, OR)
Sep 10, 2018 0 Comments
Americans for the Arts is excited to honor The Standard at the BCA 10 Gala on October 2, 2018 in New York City. Click here to learn more about the BCA10.   “Fostering an appreciation for the arts helps build a foundation for...
Go to full post
BCA Spotlight: VF Corporation (Greesnboro, NC)
Sep 06, 2018 0 Comments
Americans for the Arts is excited to honor VF Corporation at the BCA 10 Gala on October 2, 2018 in New York City. Click here to learn more about the BCA10.   “VF has a proud history of supporting the arts in the communities...
Go to full post
BCA 10 Spotlight: Fosun International Shanghai CN (New York Office)
Sep 03, 2018 0 Comments
Americans for the Arts is excited to honor Fosun at the BCA 10 Gala on October 2, 2018 in New York City. Click here to learn more about the BCA10.   “Fosun has been a champion of the arts for many years, both domestically in...
Go to full post
BCA 10 Spotlight: Zions Bank (Salt Lake City, UT)
Aug 30, 2018 0 Comments
Americans for the Arts is excited to honor Zions Bank at the BCA 10 Gala on October 2, 2018 in New York City. Click here to learn more about the BCA10.   “There are many similarities between the arts and business.  Both push...
Go to full post

Already a partner?

Already a partner?

Learn easy ways to take your partnership to a new level.

Use our ads locally

Use our ads locally

View The pARTnership Movement ad campaign and find ways to use the ads.

pARTnership videos

pARTnership videos

Watch and share our videos from The pARTnership Movement.

Partnership ideas

Partnership ideas

Inspire employees with tickets to the ballet or a concert.

Are you an arts group?

Are you an arts group?

Get listed in our searchable directory.

Recruit talent

Recruit talent

Employees want to live and work in a vibrant community.