Throughout the United States, today's most innovative businesses are using the arts to help them meet some of their most difficult and vital objectives.
In 2012, Americans for the Arts, the nation's leading nonprofit organization for advancing the arts and arts education, created The pARTnership Movement to help businesses understand the strategic value of partnering with the arts and build their own successful partnerships.
I am excited to share that The pARTnership Movement's newly launched essay series provides an insider look at how some of the most prominent businesses in America profit by partnering with the arts. Each of the eight essays illustrates one of The pARTnership Movement's 8 reasons for businesses to partner with the arts.
With insights culled from some of the most celebrated business leaders in the United States, the essays, which will be released throughout 2015 and 2016, provide real-world examples of how partnering with the arts can help businesses of all sizes and industries tell their story, recruit talent, advance corporate objectives, develop a wider consumer-base, engage employees, and build stronger communities.
I hope you will take a look at the first essay in this new series, Recruit and Retain Talent. This essay provides insight about how by partnering with the arts, businesses can attract and retain the talented, motivated people they need in order to gain a competitive edge and outperform the competition.
If you'd like to be notified when new essays are posted on The pARTnership Movement website, sign up for BCAnoteworthy, our monthly arts and business newsletter.
Vice President of Private Sector Initiatives
Americans for the Arts