The Los Angeles County Museum of Art (LACMA) and South Korean motor company Hyundai recently announced The Hyundai Project, a 10 year corporate sponsorship dedicated to advancing art, technology, and Korean culture This partnership marks LACMA’s longest relationship with a corporate sponsor. The Hyundai Project will ensure funding of the Art + Technology Lab through 2020, which provides grants, in-kind support, and facilities at LACMA for artists to experiment with emerging technologies.
The Hyundai Project also supports the Korean Art Scholarship Initiative, a group of three exhibitions slated to open in 2018, 2022, and 2024 focused on Korean calligraphy, contemporary art, and 20th century art. Hyundai’s support will feature multiple publications and opportunities for research in key aspects of Korean art that have never before been explored.
“Hyundai’s partnership with LACMA is significant not only due to the longevity of its commitment, but because of its innovative approach to supporting two critically important fields,” said Michael Govan, LACMA CEO and Wallis Annenberg Director. “LACMA is already a leader in the field of Korean art. Hyundai’s support allows us to promote scholarship in underrepresented areas of study. Their support of our Art + Technology efforts is also incredibly significant, not only in recognizing pioneering artists like Robert Irwin, Diana Thater, and James Turrell, but also supporting the next generation of artists through the Art + Technology Lab.”
“Art is a creative expression of human values that transcends age, gender, race and culture,” said Hyundai Motor Company Vice Chairman Euisun Chung. “The Hyundai Project at LACMA seeks to support global art communities in the areas of technology and Korean art. I am confident that this collaborative partnership will realize mutual objectives and bolster a deeper understanding of people, culture, and our environment.”
Photo: James Turrell, Light Reignfall, 2011, courtesy of Los Angeles County Museum of Art.