Louisville-based Fund for the Arts, the oldest United Arts Fund in the country, has launched a new app thanks to employee volunteers at Humana. Employees in the healthcare company's Digital Experience Center (an innovation lab) donated over 75 hours to help create the app, Louisville Arts Link, which launched on February 2, 2016. The app provides detailed listings of the various arts and cultural events in the area and enables users to donate to Fund for the Arts.
“The Digital Experience Center team is proud to have volunteered to co-create the app with the Fund, its constituents and supporters,” said Antonio Melo, Director of the Humana Digital Experience Center. “It is a meaningful and tangible way for us to give back to the vibrant arts community in Louisville that we consider to be among the city’s great treasures.”
For its outstanding partnerships with the arts, Humana received induction into the BCA Hall of Fame in 2006, and Humana Chairman Michael B. McCallister received the 2013 BCA Leadership Award for his commitment to the arts.
According to the app also will digitize the Fund's ArtsCARD, which offers discounts for many of the 14 arts organizations that coordinate their fundraising through Fund for the Arts. Deals include special ticket packages, first option to purchase, free performances, and last-minute discount offers.
“Our goal for the app is to help promote local arts opportunities while increasing access, event attendance, engagement and awareness,” said Christen Boone, Fund for the Arts president and CEO. “The arts are everywhere in Louisville and Louisville Arts Link will make it so easy for our residents and visitors to discover and experience them.”
The app follows the release of Fund for the Arts' new branding, which was revealed in January 2016. “As a steward for the arts in our community, Fund for the Arts wanted to pay tribute to everything the arts have done for our city with a new brand that is energetic, vibrant, and modern yet a nod to six decades of rich cultural history," the organization said.
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