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New Video Series from the US Trust Discusses the Value of Art

Posted by Samantha Sharon
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New Video Series from the US Trust Discusses the Value of Art

As part of its new Heritage Meets Innovation video project, the US Trust—the private wealth management division of Bank of America, a 2012 BCA 10 honoree—put Kenyan-born artist Wangechi Mutu and the co-founder and chairman of the art distribution website Artspace, Christopher Vroom, in conversation with one another about the role of art in society. This pairing is the second in what will be a total of six in the Heritage Meets Innovation series, which according to the US Trust, brings together “visionaries whose values are shaping our culture,” and speaks to the interests its clients care about most.

 

The US Trust partnered with the Frank Collective, a New York-based production agency, and Condé Nast to produce the Heritage Meets Innovation videos. In the set of videos dedicated to the discussion of art, two videos feature Mutu and Vroom as they independently introduce themselves and explain their role in the art world. The next four videos feature both Mutu and Vroom as they converse and answer questions such as, “How can art cause us to see our world in new ways?” “Does artistic collaboration enhance creativity?” and “What role do artists play in building and strengthening communities?”

 

In answering these questions, Mutu and Vroom convey the purpose and power of art and creativity in our economy and communities. The video series showcases the US Trust as an institution that embraces culture and creativity, and as a company that is in line with the values and interests of its clients.

 

View the full Heritage meets Innovation video series at USTrust.com.

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