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Google Steps Up Support of Americans with Disabilities

Posted by Stacy Lasner
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Google Steps Up Support of Americans with Disabilities

Google recently celebrated a milestone in American legislation by creating a new ad campaign on the steps of major cultural buildings in Washington D.C. July 24-27, 2015 marked the 25th anniversary of the Americans With Disabilities Act, which was put into place in 1990 after a group of disabled people pulled themselves up the Capitol building steps protesting delays in the groundbreaking law. Google partnered with advertising firm 72andSunny to create the campaign, which features portraits of and quotes from several influential activists involved in the movement.

 

To accompany the art installations, and further convey the company’s support of this cause, Google created a website that provides additional information about the project and history. Google also connected the project to its Google Maps feature by building a digital walking tour of the installations. The project is part of the work of Google’s Cultural Institute, which collects resources and provides news updates for those interested in art, culture, and history.

 

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Photo from Adweek.

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