CECP, in association with The Conference Board, has recently released Giving in Numbers: 2014 Edition, the leading annual analysis of corporate giving and employee engagement patterns.
What are the new trends in corporate giving?
- Giving increased for 64% of companies since the end of the Great Recession (from 2010 to 2013), but growth has slowed in recent years, exhibiting the smallest marginal increases in giving in 2013.
- The most generous companies, those in the top 25% or top quartile of giving, gave a minimum of $53.8 million, or 1.95% of Pre-Tax Profits, in 2013.
- Companies that increased giving since 2010 also improved business performance in that same time frame; companies that increased giving by more than 10% since 2010 also increased median revenues by 11% from 2010 to 2013.
- Non-cash giving increased in recent years, driven in part by expansion of Pro Bono Service programs; 34% of companies offered a domestic Pro Bono Service program in 2010, compared to 50% in 2013, with every industry represented in the study for the first time.
The annual Giving in Numbers report is based on data drawn from the Giving in Numbers Survey, a peer benchmarking tool for corporate giving professionals. This year’s report is based on data from 261 companies, including 62 of the largest 100 companies in the Fortune 500.
To help celebrate Pro Bono Week (10/19-10/25) and to learn more about the practice, of which Giving in Numbers addresses on page 25, please also see Taproot Foundation’s new report, Key Trends to Watch: The Next Wave of Growth in Corporate Pro Bono Service.
For more information on the motivations behind business giving to the arts, download the BCA National Survey of Business Support for the Arts.