News

Arts and business news from around the country.

RSS

Getting to know the new Corporate Give-meister

Posted by Reina Chadwick
0 Comments
Getting to know the new Corporate Give-meister

BIG NEWS: The corporate giving landscape is changing.

 

Ok, you already know this, don’t you?

 

We are all becoming more and more familiar with the changes in corporate giving. And as we all try to adjust to these changes, The Arts & Business Council of Miami is keeping arts groups up-to-date.

 

February 28th marked the second workshop of the Miami Arts Marketing Project. The Arts & Business Council of Miami featured a panel of speakers who shared a breadth of knowledge on the beloved topic, Corporate Giving and Sponsorship.

 

Over 50 arts groups in attendance joined in “surveying the land” to find out just what corporations are looking for.

 

Featured speakers Suzanna Valdez, Adrienne Arsht Center and Brandy Upright Truex, Upright Marketing Solutions, gave us tips on transforming sponsorships into partnerships.

“Businesses want to know if you have a relationship with their ‘ideal client,’” Upright-Truex said, “make sure you are communicating your reach and audience to your potential sponsor. She also discussed 7 tips for building relationships with new sponsors. We will feature those in a future blog” 

 

A panel discussion followed featuring Jeff Dinetz of Lincoln Financial Radio, Lyn Farmer of Miami Wine & Food Festival, Sonia M. Terboss of Creative Connection, Pati Vargas of Cultural Viernes/Cultural Fridays, and Mark Trowbridge of the Coral Gables Chamber.

The traditional approach to potential funders has changed as a direct result of the economy. The new ask requires that you give the potential sponsor a ‘what’s in it for my company’ including networking connections, marketing opportunities, access to community leaders and valuable partnerships.

 

“I think decisions are being made differently these days,” noted Mark Trowbridge of the Coral Gables Chamber. “Yesterday I met with a bank to discuss partnering and all four people I met were from the marketing department trying to figure out how the relationship fit into their brand positioning.”

 

The speakers and panelists encouraged attendees to view their organization as being a marketing avenue for businesses to engage consumers and show them how their audience can reach their target market. Pati Vargas talked about the partnership Cultural Viernes has with the Coca Cola Company. “Coke wants tasting opportunities. We reach the Hispanic consumer and they want to try their products. We provide them access and they provide us with product and resources.”

 

 “[The] arts are perceived as being a very innovative creative pursuit, but if we can’t make what we’re doing relevant to the business community then that is not really innovative,” said Lyn Farmer. “We have to persuade and educate businesses executives as to the value of what the arts are doing.”

 

The days when businesses readily gave funds to organizations just because they were non-profits are gone. Everyone wants and needs ‘more bang to their buck’ today.

Related
Comments
blog comments powered by Disqus

More News

BCA 10 Nominations Now Open!
Dec 10, 2018 0 Comments
Every year, Americans for the Arts through its Business Committee for the Arts, honors the 10 best businesses partnering with the arts in America.   As today’s business landscape continues to shift, companies need talent that...
Go to full post
A Theatre Company in Good Company
Nov 29, 2018 0 Comments
Kenny Leon's True Colors Theatre Company   The Tony Award-winning director founded the eponymous organization in 2002 with a mission “to celebrate the rich tradition of black storytelling while giving voice to bold new artists...
Go to full post
Private Sector Takes a Stand
Nov 15, 2018 0 Comments
Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99;...
Go to full post
2018 BCA 10 Honorees in Forbes Magazine
Nov 02, 2018 0 Comments
This year's BCA 10: Best Businesses Partnering with the Arts in America honorees were in the September 30 issues of Forbes Magazine.   Read more about this year's honorees: Churchill Downs Fifth Third Bank Fosun International...
Go to full post
What's so important about creativity?
Oct 30, 2018 0 Comments
We might work in the arts field, but our day-to-day work looks like any other business. We stare at Excel charts, spend hours on conference calls, write reports, and try to find the bottom of our never-ending email inboxes. Like...
Go to full post
Business Contributions to the Arts Survey 2018
Oct 10, 2018 0 Comments
Business Contributions to the Arts: 2018 Edition is the second edition published by The Conference Board and Americans for the Arts of the annual study. Conducted in the summer of 2018, the survey garnered 132 responses from...
Go to full post
David Rockefeller pARTnership Award: Square + Cheyenne River Youth Project
Oct 01, 2018 0 Comments
Square and Cheyenne River Youth Project will receive the David Rockefeller pARTnership Award at the BCA 10 Gala on October 2, 2018 in New York City. Click here to learn more about the BCA 10.   "Our hope with the project, “Lakota...
Go to full post
BCA Leadership Award: Chandrika Tandon
Sep 27, 2018 0 Comments
Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99;...
Go to full post
BCA 10 Spotlight: UMB Financial Corporation (Kansas City, MO)
Sep 24, 2018 0 Comments
Americans for the Arts is excited to honor UMB at the BCA 10 Gala on October 2, 2018 in New York City. Click here to learn more about the BCA10.   “It is an honor to be recognized among this group of distinguished and innovative...
Go to full post
BCA 10 Spotlight: West Bend Mutual Insurance Company (West Bend, WI)
Sep 20, 2018 0 Comments
Americans for the Arts is excited to honor West Bend Mutual Insurance at the BCA 10 Gala on October 2, 2018 in New York City. Click here to learn more about the BCA10.   “The arts can have a profound impact on people of all...
Go to full post
BCA 10 Spotlight: Fifth Third Bank (Cincinnati, OH)
Sep 17, 2018 0 Comments
Americans for the Arts is excited to honor Fifth Third Bank at the BCA 10 Gala on October 2, 2018 in New York City. Click here to learn more about the BCA 10.   “Fifth Third Bank is committed to building thriving and vibrant...
Go to full post
BCA 10 Spotlight: Phillips 66 (Houston, TX)
Sep 13, 2018 0 Comments
“As a company committed to improving lives, Phillips 66 is proud to support the arts. Our communities are enriched by the arts, precisely because art touches and changes lives in ways that are positive and profound. It’s one...
Go to full post
Quaver Music Supports Arts Education
Sep 11, 2018 0 Comments
September 9-15 is National Arts in Education Week!   Passed by Congress in 2010, House Resolution 275 designates the week beginning with the second Sunday in September as National Arts in Education Week. During this week, the...
Go to full post
BCA 10 Spotlight: The Standard (Portland, OR)
Sep 10, 2018 0 Comments
Americans for the Arts is excited to honor The Standard at the BCA 10 Gala on October 2, 2018 in New York City. Click here to learn more about the BCA10.   “Fostering an appreciation for the arts helps build a foundation for...
Go to full post

Already a partner?

Already a partner?

Learn easy ways to take your partnership to a new level.

Use our ads locally

Use our ads locally

View The pARTnership Movement ad campaign and find ways to use the ads.

pARTnership videos

pARTnership videos

Watch and share our videos from The pARTnership Movement.

Partnership ideas

Partnership ideas

Inspire employees with tickets to the ballet or a concert.

Are you an arts group?

Are you an arts group?

Get listed in our searchable directory.

Recruit talent

Recruit talent

Employees want to live and work in a vibrant community.