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Get in the "Arts Zone" with 'AutoZone: The Opera'

Posted by Nicole Glotzer & Patrick O'Herron
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How does AutoZone get in the "arts zone"? By presenting 'AutoZone: The Opera', of course!

 

It may come as a surprise that the American automotive parts and accessories retailer is not just obsessed with carborators and fan belts, but also supports many artistic endeavors in Memphis, home of the company’s headquarters, including local opera company Opera Memphis. AutoZone has been a key partner in Opera Memphis’s 30 Days of Opera, a public-outreach initiative that aims to integrate opera into everyday life. 30 Days of Opera features “pop-up” recitals, master classes, and other operatic performances. Since its launch in 2012, the program has reached more than 50,000 people at over 80 locations throughout the greater Memphis region, presenting over 100 operatic events.

 

The five-minute 'AutoZone: The Opera', performed as part of the 2013 30 Days of Opera, features a cast of characters lamenting their car problems in song to an AutoZone customer service representative. The piece aims to showcase AutoZone’s major corporate culture highpoints, including Customer for Life, 5 on the Phone, and Trusted Advice. It is a clever example of a company utilizing the performing arts to reach and engage new audiences and enhance its brand. Click on the video link below to view the full (highly entertaining) performance.

 

 

In addition to Opera Memphis, AutoZone also partners with ArtsMemphis, the Children’s Museum of Memphis, the Memphis Brooks Museum of Art, the National Civil Rights Museum, and the Orpheum Theatre. The company is a true champion of arts support, and we applaud all its efforts to get in the "arts zone."

 

For more information on AutoZone's deep commitment to the Memphis community, visit AutoZoneInc.com.

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