News

Arts and business news from around the country.

RSS

Flash mobs... the New Office Supply?

Posted by Patrick O'Herron
0 Comments

By now we are all familiar with flash mobs—those groups of people who assemble suddenly in a public place, perform an unusual and seemingly pointless act for a brief time, then quickly disperse, often for the purposes of entertainment, satire, and artistic expression. But what if a flash mob could help your business? In the following article from the Wall Street Journal, Linda Freund explores just that, citing partnerships between Nike, Kraft Foods, and Ford and local arts groups like Dance Mob Nation and Bay Area Flash Mob.

 

“The positive feelings people get when watching flash mobs are often transferred to the brand responsible for creating the experience." -Brad Haley, chief marketing officer, CKE Restaurants Inc.

 

Spontaneity for Hire: Flash Mobs Go Corporate

 

Looking to establish your own unique pARTnership? Americans for the Arts members are ready to help you partner with the arts! These organizations can help advise you about the types of partnerships—including flash mobs—that might work for you.

Related
Comments
blog comments powered by Disqus

More News

Ovation taking a Stand for the Arts
May 17, 2018 0 Comments
Ovation, America’s only arts network, is partnering with Comcast as part of their Stand for the Arts campaign. Through this collaboration, they will recognize arts and cultural organizations in Comcast markets.   Ovation EVP...
Go to full post
Toyota Partners with VH1 Save the Music Foundation
May 15, 2018 0 Comments
Toyota and VH1 Save The Music Foundation are partnering to support music education in public schools. Over the past 3 years, they have helped empower students in Chicago, New Orleans, and Las Vegas through the discovery and learning...
Go to full post
KeyBank Donates $10 million to Rock & Roll Hall
May 10, 2018 0 Comments
At the 33rd Annual Rock & Roll Hall of Fame Induction Ceremonies, CEO Greg Harris had something to announce that was just as exciting as the rock icons they were honoring. He shared that KeyBank Foundation had commit $10 million...
Go to full post
Arts Deliver Prime Cities for Amazon Headquarters
May 08, 2018 0 Comments
The arts can play a remarkable role in the vibrancy of a community and in the strength of the economy. It’s no surprise, then, that Amazon thinks the same thing.   In their search for a new headquarters that spanned 238 cities...
Go to full post
eMoney using Art to Connect to New Community
May 03, 2018 0 Comments
Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99;...
Go to full post
Skechers Partners with Manhattan Beach Beach Planning Committee
May 01, 2018 0 Comments
On April 11, Skechers unveiled new murals on the side of it’s flagship store in Manhattan Beach. It is exciting to see the sneaker company engage with public art through thie project. The murals were designed by Rachel Rodi...
Go to full post
Pretzels, Art, and the Fight Against Childhood Cancer
Apr 26, 2018 0 Comments
It may seem like pretzels, art, and the fight against childhood cancer may not be closely related, but thanks to Auntie Anne's, all three will come together for a national holiday. While April 26 marks one the most exciting days...
Go to full post
Past BCA Leadership Winner Opens Museum
Apr 24, 2018 0 Comments
When the BCA honored Tom James in 2009 with the Leadership Award, he already had quite an impressive resume of sustained arts support between the Salvador Dali Museum, the American Stage Theatre Company, and the Tom and Mary...
Go to full post
Shadowplay in the Streets of Austin
Apr 19, 2018 0 Comments
Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99;...
Go to full post
AT&T partners with Tribeca Film Festival
Apr 17, 2018 0 Comments
With the Tribeca Film Festival only one day away, many are looking forward to the screening of The Nigerian Prince. The director, Faraday Okoro, was the 2017 winner of AT&T Presents: Untold Stories, which came with a $1 million...
Go to full post
Announcing the 2018 BCA 10 Honorees
Apr 11, 2018 0 Comments
The Business Committee for the Arts (BCA) of Americans for the Arts is proud to present the BCA 10 awards on Tuesday, October 2, 2018 at a black-tie gala at the Central Park Boathouse in New York City.   The awards honor 10...
Go to full post
Jacksonville's Public Art Week
Apr 05, 2018 0 Comments
From April 1-7, Public Art Week will be “Building a Better Community” in Jacksonville, Florida. Hosted by the Cultural Council of Greater Jacksonville, this event is “an annual, week-long initiative that celebrates Jacksonville’s...
Go to full post
Hip Hop Architecture
Mar 29, 2018 0 Comments
Founded by architect Michael Ford The Hip Hop Architecture Camp is a program “designed to introduce under represented youth to architecture, urban planning, creative place making and economic development through the lens of hip...
Go to full post
Bringing Music to Our Schools
Mar 27, 2018 0 Comments
March is Music in Our Schools Month and recently, two businesses have partnered with music education organizations to bring music into public schools across the country. To make things more exciting, both announcements to some...
Go to full post

Already a partner?

Already a partner?

Learn easy ways to take your partnership to a new level.

Use our ads locally

Use our ads locally

View The pARTnership Movement ad campaign and find ways to use the ads.

pARTnership videos

pARTnership videos

Watch and share our videos from The pARTnership Movement.

Partnership ideas

Partnership ideas

Inspire employees with tickets to the ballet or a concert.

Are you an arts group?

Are you an arts group?

Get listed in our searchable directory.

Recruit talent

Recruit talent

Employees want to live and work in a vibrant community.