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Flash mobs... the New Office Supply?

Posted by Patrick O'Herron
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By now we are all familiar with flash mobs—those groups of people who assemble suddenly in a public place, perform an unusual and seemingly pointless act for a brief time, then quickly disperse, often for the purposes of entertainment, satire, and artistic expression. But what if a flash mob could help your business? In the following article from the Wall Street Journal, Linda Freund explores just that, citing partnerships between Nike, Kraft Foods, and Ford and local arts groups like Dance Mob Nation and Bay Area Flash Mob.

 

“The positive feelings people get when watching flash mobs are often transferred to the brand responsible for creating the experience." -Brad Haley, chief marketing officer, CKE Restaurants Inc.

 

Spontaneity for Hire: Flash Mobs Go Corporate

 

Looking to establish your own unique pARTnership? Americans for the Arts members are ready to help you partner with the arts! These organizations can help advise you about the types of partnerships—including flash mobs—that might work for you.

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