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Fashion Label Rag & Bone Features its Fall Collection through Dance

Posted by Kellyn Lopes
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Ballet legend Mikhail Baryshnikov and Jookin pioneer Lil Buck are the stars of Rag & Bone’s newest ad campaign. Designers David Neville and Marcus Wainwright chose to showcase their fall 2015 collection with this short dance film because, as Wainwright said, “Times have changed. Runway shows don’t resonate with the regular guy. So we wanted to challenge ourselves and engage people.”

 

The video connects a raw street aesthetic with sophisticated refinement, pointing to the two dancers as well as the clothing that emulate those qualities.

 

Rag & Bone’s collaboration is a reminder of how the arts are a strategic partner in producing content that creatively engages customers and reinforces brand recognition. This video is a captivating way to showcase the company’s message and promote the new collection in a memorable way. Watch the full video below.

 

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