Online craft seller Etsy has partnered with the American Museum of Natural History in New York City to create limited edition items to be sold at the museum’s gift shop and online. The Etsy shop includes over 140 objects inspired by the museum’s collection, such as the Gem and Minerals Hall and the Hall of Ocean Life.
Partnering with the American Museum of Natural History offers Etsy Wholesale designers an opportunity to create unique products that challenge their creativity.
“Everyone was just giddy,” says Vanessa Bertozzi, Program Manager for Etsy Wholesale. “It’s the first time that we’ve officially worked with a museum. We wanted to dig into the artistic process, and that’s been the most amazing part of this, to see what these guys come up with when you set them loose on a collection and what inspires them and their interpretation of it. I love the range—there’s something for everyone.”
The company, which recently announced its filing for a $100 million IPO, made nearly $2 billion in sales in 2014. This partnership with the American Museum of Natural History is well-timed, as the museum, established in 1869, is one of the largest and well known museums in the world.
The collaboration is a savvy demonstration of Etsy’s ability to form creative partnerships, enhance their brand, and reach new customers.
See the full collection here.
Photos: courtesy of the American Museum of Natural History.