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Driving Design Forward: The 2013 Lexus Design Award

Posted by Patrick O'Herron
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Driving Design Forward: The 2013 Lexus Design Award

The Lexus Design Award, an international competition that targets the next generation innovators from around the world, has announced the 2013 slate of honorees. The Award welcomes designers from all fields—architecture, product design, fashion, etc.—as an opportunity for young and ambitious design visionaries to learn from some of the industry's great luminaries, and to have their work displayed during Milan Design Week.

 

Lexus called for innovative designs that provide solutions to various issues in daily life in relation to motion. 1,243 submissions were collected between October and December 2012. Of those submissions, 12 winners were chosen.

 

The designers of two of the winning entries have created prototypes of their designs in close collaboration with two assigned mentors, Junya Ishigami and Sam Hecht. These prototypes, as well as the panel displays of the other 10 winning entries, were exhibited this past April in the Lexus space at Milan Design Week, the world’s largest design exhibition.

 

The two prototyped designs include Hideki Yoshimoto’s “Inaho”—a digital display inspired by an ear of rice slowly swaying in the wind, whereupon the interior light glows gold in the dark and gently leans toward people when they approach it, and Hitomi Igarashi’s “porcelain origami”—free-form porcelain created by casting a specific type of paper, giving rise to new possibilities in porcelain.

 

Lexus, the luxury vehicle division of Japanese automaker Toyota Motor Corporation, is no stranger to innovation. The brand has continuously breached the boundaries of conformity since its inception in 1989. The Lexus Design Award is one such example, advancing the company’s mission of innovation while simultaneously promoting the brand to a global audience. Nobuyuki Negishi, chief representative of the Middle East & North Africa Office, Toyota Motor Corporation comments,”The aesthetic elegance of Lexus vehicles which comes from our deep commitment to world class design has made a significant impact on our customers …The Lexus association with international design will now resonate around the world through our various initiatives and will further strengthen the Lexus brand.” 

 

View all of the 2013 Lexus Award Winners, including the two prototyped designs, at the Lexus Design Award website.

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