Disney's 2012 Citizenship Targets recognize the importance of creativity for the future workforce.
"Worldwide, creativity skills are declining in youth while economic shifts are placing emphasis on creativity and innovation. Creativity is a competitive advantage for companies, including Disney. Employers need these skills in our next generation of employees. Additionally, creativity is vital to solve the problems that exist today, and ones unimagined. Disney continues to seek a world where kids and families can create the futures they imagine."
Meg Crofton, President, Walt Disney World Parks & Resorts Operations and a 2011 BCA 10 winner said, "Whether music, dance, painting or poetry, the arts do two things that have always been close to our hearts at Disney – they capture the imagination and tell us a story. As a company whose roots are in storytelling, we consider the arts essential to both our business and our community. That’s why Walt himself initiated the Disney tradition of supporting the arts … and why we are eager and proud to carry on that tradition.”
Learn more about the importance of the arts and creativity for the future workforce in our report Ready to Innovate writtern in partnership with The Conference Board and the American Association of School Administrators.
*Photo from 2011 BCA 10 winner Walt Disney World Resorts:
Mickey Mouse joins a young patient at the Walt Disney Pavilion at Florida Hospital for Children, to experience the soothing, interactive lobby designed and created by Disney Imagineers.