Diesel, known for its Italian fashions and designer jeans, has recently partnered with i-D, a magazine dedicated to fashion, music, art and youth culture, to create a one-of-a-kind video piece entitled “A-Z of Dance.” In the video, a team of street dancers perform 26 moves, one for each letter, in alphabetical order. The spot, shot on the streets and rooftops of sunny Los Angeles, promotes Diesel’s new collection of Jogg Jeans—denim/jersey hybrid pants that are perfect for dancers or those on the go. Director Jacob Sutton perfectly captures the world's hottest dancers walking in the air in their Jogg Jeans and cut-offs.
Diesel is encouraging the global fan community to contribute their own footage to create a second clip, release date to be announced. Dancers from all across the globe can submit their moves using the hashtags #joggjeans and #iDdance online.
Click the following link to view “A-Z of Dance,” and see how the astonishing power of choreography can build brand awareness and reach new customers.