If you’re passionate about the arts, why not show it on your feet? Vans’ Custom Culture Competition encourages high school art classes to lend their creative designs to four blank pairs of shoes for the chance to win $50,000 for their schools’ art program and have their shoes manufactured and sold nationwide.
According to the Custom Culture website, the contest was created to, “inspire and empower high school students to embrace their creativity through art and design, and to bring attention to diminishing arts education budgets.” In addition to providing $50,000 for the winning school, Vans will also donate proceeds from the sale of the shoes to Americans for the Arts and will provide $4,000 to each of the four runner-up schools.
In an article about Custom Culture in the Los Angeles Times, Americans for the Arts President and CEO Robert Lynch said, “Programs like Custom Culture play an important part in helping to bring more attention to the importance of the arts in high school curriculums. Together with key partners like Vans, we are working to raise awareness of the need for arts education in all of our nation’s schools; encourage high school students to embrace their creativity and the opportunities it can leverage; and inspire a new generation of innovative, forward focused youth.”
Photograph shows the shoe designs from 2014 Custom Culture winners Rio Rancho High School in New Mexico. Photo courtesy of Vans Custom Culture.