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Coca-Cola Celebrates 100 Years by Inviting Artists to Recreate the Iconic Bottle

Posted by Kellyn Lopes
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http://assets.coca-colacompany.com/55/02/b573f95048d8a21e8f395058088c/turner-duckworth.jpgCoca-Cola has been inspiring artists and designers for 100 years. From Andy Warhol to Marc Jacobs, the iconic bottle and bold colors have served as a subject and muse for creative expression. In celebration of its long partnership with the arts, Coca-Cola has invited artists to create and share their own inspired works. More than 130 artists from 15 countries have participated, creating over 250 works through the #MashupCoke project.

 

“We wanted to celebrate our past, while simultaneously writing our future, through design,” explains James Sommerville, Coca-Cola’s vice president of global design. “The resulting posters are as unique and varied as their creators–each an expression of individuality linked together by the Coca-Cola bottle.”

 

Many of the works will be shown globally, with a select few included in the exhibit at the High Museum in Atlanta: The Coca-Cola Bottle: An American Icon at 10, as well as the traveling tour: The Coca-Cola Bottle Art Tour: Inspiring Pop Culture for 100 Years.


Sommerville notes, “We want to reinforce how current the Coca-Cola bottle still is today with both young people and people who have known the brand for many years.”

 

To learn more about #MashupCoke and view the artwork, click here, or visit @mashupcoke on Instagram.

 

Photo: #MashupCoke submission by Brian Steele, Sarah Moffat, and David Turner Duckworth, courtesy of Coca-Cola.

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