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Closing the Creativity Gap One Voice at a Time

Posted by Jordan Lohf
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Closing the Creativity Gap One Voice at a Time

On May 23, the creative multimedia work of over 100 students from the Salt Lake City Area was showcased thanks to the Adobe Foundation and its global initiative Adobe Youth Voices. Spanning serious topics such as local refugee communities to the importance of women pursuing higher education, the student work demonstrated the successful strides Adobe is making in its work to put creativity back in the classroom, a step it feels is critical to developing a strong future workforce and global economy. It is just one of the many initiatives for which parent company Adobe Systems Inc. was honored as a BCA 10: Best Businesses Partnering with the Arts in America awardee in 2009.

 

Started in 2006, Adobe Youth Voices was created to inspire confidence in young people from underserved communities to speak out about important issues through their own creativity and problem solving. Students are challenged to ‘create with purpose’ by learning to trust their creative voices and to tell their stories through audio, video, digital art, web animation, and photography.

 

“Adobe Youth Voices was created to ignite creative confidence in youth, empowering them to find their voice and make it heard,” said John Mellor, vice president of business development and strategy at Adobe. “We have a vision of a world where the future creative and mathematical minds of tomorrow are not hindered by circumstance but have endless opportunities to succeed.”

 

To date, Adobe Youth Voices has created opportunities for over 120,000 youths around the world to make their voices heard. 

 

In 2012, Adobe conducted the State of Create global benchmark study to gauge attitudes and beliefs about creativity worldwide. The study revealed a surprising (or maybe unsurprising?) global creativity gap in which only 1 in 4 people believe they are living up to their own creative potential, despite 1 in 8 believing that unlocking creativity is critical to economic growth.

 

Pointing to the study’s findings as evidence, Adobe CEO Shantanu Narayen posted a blog about the responsibility companies like Adobe have in closing this gap.“Creativity is the essence of invention and inspiration, and it is what fuels our economy. [We] need to encourage creativity among our young people and in our enterprises large and small. We must keep creativity front and center.”

 

Putting its money where its voices are, the Adobe Foundation Creativity Scholarships have been established to further support and empower young people worldwide to enter creative fields and positively impact their communities through innovation. The $1 million scholarship fund will focus on Adobe Youth Voices participants who plan to pursue an accredited academic program or career in a creative field.

 

View examples of the impressive student work by visiting the Adobe Youth Voices Youth Media Gallery

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