News

Arts and business news from around the country.

RSS

Classical Movements Uses a Fellowship to Encourage Diversity and Promote Access

0 Comments
Classical Movements Uses a Fellowship to Encourage Diversity and Promote Access

BCA 10 honoree Classical Movements is driven by a love for music and the performing arts. The company arranges more than 50 concert tours per year for choirs, youth orchestras, and professional ensembles to more than 140 countries around the world. Yet, while working in nearly 145 countries across seven continents, during Classical Movements’ 25 years of business, India has remained a rare musical destination.

 

For Founder & President Neeta Helms, growing up in India she observed that there was a tiny population of people there who loved Western classical music. More recently, though, perhaps due to increased globalization and/or the larger number of Indians studying abroad, Helms came to realize that India’s interest in Western classical music has been steadily growing. In fact, the Shillong Chamber Choir, a Western-style singing group founded only in 2010, won top prize on the popular television competition India’s Got Talent.

 

 

Despite that ever-increasing number of music schools for children, in India today, there is no university course that teaches choral singing, or even a program to teach teachers how to teach choral music. “When I visited my homeland in December of 2015… I was struck by how many Indian singers were want for vocal training, desperately seeking skilled teachers to come and teach and conduct,” Helms shares.

 

January 2016, Classical Movements made a big announcement, calling for choral luminaries to go on retreat in India. In January 2017, Classical Movements has officially launched the India Choral Fellowship (ICF), featuring award-winning singer, conductor and educator Kevin Fox as its inaugural recipient engaging the cities of New Delhi Mumbai and Chennai.

 

With Classical Movements’ ICF, Helms hopes to help inspire future Indian musicians blend with the ancient traditions and forge a new horizon for classical music in India.

 

More stories on businesses using the arts to encourage diversity can be found in the pARTnership Movement essay “Embrace Diversity & Team Building”.

 

Want more on this topic from another corporate leader? Read “Diversity + Inclusion = A Winning Strategy” from Floyd W. Green, III, Vice President and head of Community Relations and Urban Marketing for Aetna, 2016 BCA Hall of Fame and 2011 BCA 10 honoree.

 

Photo: Headshot courtesy Classical Movements. Group photo courtesy Shillong Chamber Choir.

Related
Comments
blog comments powered by Disqus

More News

BCA 10 Spotlight: AC Entertainment in Knoxville, Tennessee
Nov 14, 2017 0 Comments
Known as one of the foremost concert promoters and festival producers in the United States, AC Entertainment celebrates the arts by bringing first-class live entertainment experiences to music lovers from around the world. Founded...
Go to full post
BCA 10 Spotlight: Scholastic Inc., New York City
Nov 09, 2017 0 Comments
“Creative, innovative thinking, the hallmark of artists and writers, is fundamental to building economic strength, and new and better ways of seeing the world. The Scholastic Art & Writing Awards validates the creativity of students...
Go to full post
BCA 10 Spotlight: Duke Energy in Charlotte, North Carolina
Nov 07, 2017 0 Comments
“Duke Energy is committed to supporting the vitality of the communities we serve. That includes introducing our young people to the arts at an early age—study after study shows that children benefit immensely from exposure to...
Go to full post
BCA 10 Spotlight: Hallmark Cards in Kansas City, Missouri
Nov 02, 2017 0 Comments
At Hallmark Cards, art is an essential component of the company’s DNA. From its founding in the early 20th century, Hallmark has fostered creative environments both inside and outside the workplace, and has been particularly...
Go to full post
BCA 10 Spotlight: Bacardi in Coral Gables, Florida
Oct 31, 2017 0 Comments
“Supporting the arts within the cities and towns where we live and work is our way of giving back at Bacardi. This sense of corporate responsibility has been at our foundation since the Bacardi company was created more than 151...
Go to full post
BCA 10 Spotlight: Microsoft in Redmond, Washington
Oct 26, 2017 0 Comments
“Microsoft is honored to support arts and culture organizations across the U.S. and around the world, which provide so much richness to all of our communities.” -Lori Harnick, General Manager, Citizenship and Public Affairs...
Go to full post
BCA 10 Spotlight: Yum! Brands in Louisville, Kentucky
Oct 24, 2017 0 Comments
“At Yum! Brands, we believe in the power of the arts to educate, inspire and empower all students, especially those who are classified as ‘at-risk’.  Working with our local Fund for Arts organization we created the Yum! Family...
Go to full post
BCA 10 Spotlight: Turner Broadcasting System in Atlanta, Georgia
Oct 20, 2017 0 Comments
“Turner Voices, our company’s signature corporate philanthropy program, marries our deep ties to our Atlanta hometown with our commitment to next-generation storytellers and their power to impact our community in profoundly positive...
Go to full post
It’s a Celebration! The 2017 BCA 10 Gala: Best Businesses That Partner with the Arts
Oct 19, 2017 0 Comments
On October 11th, business and arts leaders gathered at the iconic Central Park Boathouse in New York City to honor the best businesses partnering with the arts in America at the annual BCA 10 Awards. Now in its 13th year, this...
Go to full post
BCA 10 Spotlight: AutoZone, Inc. in Memphis, Tennessee
Oct 18, 2017 0 Comments
"Even as AutoZone has evolved over the last 36 years, we’ve maintained a steadfast commitment to our hometown of Memphis, Tennessee. Leadership and active participation in our region’s arts and culture are essential to community...
Go to full post
The Best Businesses Partnering with the Arts are Featured in Forbes
Oct 11, 2017 0 Comments
This year's BCA 10 honorees are using the arts to meet business goals in moving ways. We are proud to recognize them with an ad in the 100th Anniversay Issue of Forbes, "100 Greatest Business Minds" (page 169, September 28)...
Go to full post
Hear from the Business Leaders of the 2017 BCA 10: Best Businesses Partnering with the Arts
Oct 02, 2017 0 Comments
Now that you have read about this year’s BCA 10 honorees, let’s take the time to meet the leaders. These business executives, representing a range of industries from hotels to healthcare to retail, are inspiring. Support them...
Go to full post
2012 BCA 10 Winning Tampa Bay Times Spreads Joy of Literature with Times Festival of Reading
Sep 28, 2017 0 Comments
Every fall, the Tampa Bay Times marketing department produces a celebration of the literary arts known as the Times Festival of Reading. This one day event draws thousands of book lovers, as well as famous authors from across...
Go to full post
2011 BCA Winning Law Firm, Baker Botts L.L.P., Says the Arts Are Essential
Sep 26, 2017 0 Comments
A major supporter of the arts since the 19th century, Baker Botts, an international law firm, strives to be a good corporate citizen, helping arts organizations thrive and providing opportunities for its employees and clients...
Go to full post

Already a partner?

Already a partner?

Learn easy ways to take your partnership to a new level.

Use our ads locally

Use our ads locally

View The pARTnership Movement ad campaign and find ways to use the ads.

pARTnership videos

pARTnership videos

Watch and share our videos from The pARTnership Movement.

Partnership ideas

Partnership ideas

Inspire employees with tickets to the ballet or a concert.

Are you an arts group?

Are you an arts group?

Get listed in our searchable directory.

Recruit talent

Recruit talent

Employees want to live and work in a vibrant community.