Ladies and gentlemen, put on your party hats!
This July marks six months since the official launch of the pARTnership movement!
Introduced in January, the pARTnership Movement is an initiative from Americans for the Arts to reach business leaders with the message that partnering with the arts can build their competitive advantage.To commemorate this momentous occasion, we are celebrating in a BIG way on a BIG screen in the BIG city. This week July 16 – July 22 this pARTnership movement video will be featured on MTV’s 44 ½ HD video screen, located in the heart of New York City’s Times Square.
So, what we have accomplished over the past six months?
Well…a LOT! We have launched the pARTnership movement website, which lists the 8 reasons to partner with the arts (también en español!) and offers examples of successful pARTnerships across the country.
If you are interested forming a pARTnership, we have provided you with toolkits, such as the pARTnership Starter-Kit , Building a pARTnership on Your Own, pARTnering with Small or Midsized Businesses, and Bringing the Arts into the Workplace. These resources provide you with all the necessary information to successfully engage in a pARTnership.
But we aren’t the only ones talking about how the arts and business can work together. pARTnership Movement ads have been placed in business publications from Forbes Magazine to business journals. And in our site’s news section, we post up-to-the minute information on arts and business partnerships from across the country and around the globe. Additionally, every Thursday we feature a special pARTnership movement post, written by a cultural leader or business executive, on how arts and businesses relationships have impacted them and their community.
In case you’ve missed them, here are links to the last ten pARTnership Thursday posts:
Buying Local is the Tipping Point in Small Towns
MFAs Instead of MBAs: Artists in the Business World
On the Fence in Denver
We Mean Business in Chattanooga
Miami’s Marriage of Arts and Tourism
Perseverance Pays Off: Reaching Out to Your Local Chamber of Commerce
Sparking Business Support of Arts & Culture One Community at a Time
A Utility Player Comes Through
Getting Past the ‘Now’ Culture Within Arts Organizations
Arts: The Mother of Invention
Speaking of 10, we recently announced the 2012 honorees of BCA 10: Best Companies Supporting the Arts in America. This annual award celebrates pARTnerships by recognizing ten U.S. companies that have demonstrated an exceptional commitment to the arts.
Americans for the Arts is excited about the momentum behind the pARTnership Movement, and we continue to spread the word that when arts and businesses partner, everyone profits.