News

Arts and business news from around the country.

RSS

But How Do I pARTner? A Primer in Arts and Business Partnerships

Posted by Patrick O'Herron
0 Comments

You’ve done it. You’ve decided as a business or arts professional that you are fully ready to take the plunge and immerse yourself in The pARTnership Movement. Kudos—we welcome you into our pool of resources! (No splashing, please.)

 

At the same time, you’re wondering, “But how do I pARTner…?” It’s ok. Don’t get overstressed like this guy:

 

Take a deep breath and count to 10. The pARTnership Movement is here to help! (photo by ALAMY, The Telegraph)

 

The first question to ask yourself is, “Arts and business? Huh? But why? Whyyyyy?!” It’s true. Arts to business seems as unlikely as jelly to burgers, as knives to soup, as ketchup to ice cream. That’s why our clever pack of pARTnership Movement ninjas have created the 8 Reasons to Partner with the Arts—a veritable credo to live by. Print them off and carry them in your purse or wallet. Hug them. Kiss them. Love them. They are here to enlighten you.

 

The next question to ask yourself is, “Who am I?” Well, if you are waxing philosophical, we can’t help you there, but we can help you forge lasting arts and business partnerships. Are you a business leader looking to engage your workforce in creative and innovative ways? Are you an artist or arts organization looking to partner with a business professional who can offer his/her insight and skills? We can offer assistance to both! 

 

Business professionals—Are you ready to partner but don’t know who to contact? In the “find a partner” section of The pARTnership Movement website, we can connect you with Americans for the Arts member organizations in your area, facilitating a dialogue about the type of partnership that is right for you.

 

Arts professionals—Are you unsure how to begin the conversation with your local businesses? In the “for arts groups” section of the site, our downloadable tool-kits will teach you how to talk the talk and walk the walk with business professionals on topics such as skills-based volunteering, employee engagement, and bringing the arts into the workplace. We are constantly creating new tool-kits, so check back often!

 

Both—Do you need inspiration? Check out the “success stories” section, which offers replicable models of arts and business partnerships happening around the country, and the “news” section, a forum for arts and business partnerships that are happening here and now. We are always looking for new stories, so when you have one to tell, contact us and we will be happy to share!

 

Now that you’ve established who you are and how you aim to partner, where do you go from here?

 

  • Use our existing pARTnership campaign in your areaOur ads will help you get the word out about your partnership and encourage other business and arts professionals to join the movement along with you! We’ve put together this “read me first” guide, which not only explains how to use the ads, but also how to leverage the campaign with op-ed ideas and social media extensions.
  • Stay informed—Our monthly newsletter, BCA Noteworthy, includes stories, links, and facts and figures for both businesses and arts professionals.
  • Get rewardedThe BCA 10: Best Businesses Partnering with the Arts in America is an award administered each year to ten businesses—both small and large—making great strides in arts partnerships that enrich the workplace and local communities. Recent winners include Aetna, Bank of America, and Macy’s. Get inspired by the stories of last year’s winners in the 2012 BCA 10 publication!

 

Congrats—you’ve done it! You are now a full-fledged pARTner! But it doesn’t end there. The pARTnership Movement is just that—a continuous movement to reach business leaders and arts professionals with the message that partnering with the arts can build a competitive advantage. As the arts evolve in our country, so does its stewardship. Keep sharing your pARTnership with others in your community, and look to us as your guiding light. After all, when arts and businesses partner, everyone profits.

 

(This post is one in a weekly series highlighting The pARTnership Movement, Americans for the Arts’ campaign to reach business leaders with the message that partnering with the arts can build their competitive advantage.)

 

*This article was posted on ARTSblog.

Related
Comments
blog comments powered by Disqus

More News

New David Rockefeller BCA pARTnership Award
Jan 08, 2018 0 Comments
Americans for the Arts announced today that the David Rockefeller Fund will invest in a four-year presenting sponsorship of the new David Rockefeller BCA pARTnership Award. Given annually, the award will honor a company and arts...
Go to full post
Nation's United Arts Funds Raise $85.5 million for the Arts in 2016
Jan 02, 2018 0 Comments
Throughout the summer of 2017, the Americans for the Arts Private Sector Initiatives department solicited responses to the FY2016 United Arts Fund Campaign Survey. Surveys were distributed to a total of 45 united arts funds by...
Go to full post
Nominate the Best Businesses Partnering with the Arts
Dec 11, 2017 0 Comments
CALL FOR NOMINATIONS: 2018 BCA 10 AWARDS Every year, Americans for the Arts through its Business Committee for the Arts, honors the 10 best businesses partnering with the arts in America. Submissions close January 19. ...
Go to full post
Award-Winning Examples of Companies Supporting the Arts
Nov 21, 2017 0 Comments
The arts are an economic driver. According to the Arts & Economic Prosperity study, released by Americans for the Arts, the nonprofit arts and culture industry generated $166.3 billion of economic activity during 2015, which...
Go to full post
BCA 10 Spotlight: AC Entertainment in Knoxville, Tennessee
Nov 14, 2017 0 Comments
Known as one of the foremost concert promoters and festival producers in the United States, AC Entertainment celebrates the arts by bringing first-class live entertainment experiences to music lovers from around the world. Founded...
Go to full post
BCA 10 Spotlight: Scholastic Inc., New York City
Nov 09, 2017 0 Comments
“Creative, innovative thinking, the hallmark of artists and writers, is fundamental to building economic strength, and new and better ways of seeing the world. The Scholastic Art & Writing Awards validates the creativity of students...
Go to full post
BCA 10 Spotlight: Duke Energy in Charlotte, North Carolina
Nov 07, 2017 0 Comments
“Duke Energy is committed to supporting the vitality of the communities we serve. That includes introducing our young people to the arts at an early age—study after study shows that children benefit immensely from exposure to...
Go to full post
BCA 10 Spotlight: Hallmark Cards in Kansas City, Missouri
Nov 02, 2017 0 Comments
At Hallmark Cards, art is an essential component of the company’s DNA. From its founding in the early 20th century, Hallmark has fostered creative environments both inside and outside the workplace, and has been particularly...
Go to full post
BCA 10 Spotlight: Bacardi in Coral Gables, Florida
Oct 31, 2017 0 Comments
“Supporting the arts within the cities and towns where we live and work is our way of giving back at Bacardi. This sense of corporate responsibility has been at our foundation since the Bacardi company was created more than 151...
Go to full post
BCA 10 Spotlight: Microsoft in Redmond, Washington
Oct 26, 2017 0 Comments
“Microsoft is honored to support arts and culture organizations across the U.S. and around the world, which provide so much richness to all of our communities.” -Lori Harnick, General Manager, Citizenship and Public Affairs...
Go to full post
BCA 10 Spotlight: Yum! Brands in Louisville, Kentucky
Oct 24, 2017 0 Comments
“At Yum! Brands, we believe in the power of the arts to educate, inspire and empower all students, especially those who are classified as ‘at-risk’.  Working with our local Fund for Arts organization we created the Yum! Family...
Go to full post
BCA 10 Spotlight: Turner Broadcasting System in Atlanta, Georgia
Oct 20, 2017 0 Comments
“Turner Voices, our company’s signature corporate philanthropy program, marries our deep ties to our Atlanta hometown with our commitment to next-generation storytellers and their power to impact our community in profoundly positive...
Go to full post
It’s a Celebration! The 2017 BCA 10 Gala: Best Businesses That Partner with the Arts
Oct 19, 2017 0 Comments
On October 11th, business and arts leaders gathered at the iconic Central Park Boathouse in New York City to honor the best businesses partnering with the arts in America at the annual BCA 10 Awards. Now in its 13th year, this...
Go to full post
BCA 10 Spotlight: AutoZone, Inc. in Memphis, Tennessee
Oct 18, 2017 0 Comments
"Even as AutoZone has evolved over the last 36 years, we’ve maintained a steadfast commitment to our hometown of Memphis, Tennessee. Leadership and active participation in our region’s arts and culture are essential to community...
Go to full post

Already a partner?

Already a partner?

Learn easy ways to take your partnership to a new level.

Use our ads locally

Use our ads locally

View The pARTnership Movement ad campaign and find ways to use the ads.

pARTnership videos

pARTnership videos

Watch and share our videos from The pARTnership Movement.

Partnership ideas

Partnership ideas

Inspire employees with tickets to the ballet or a concert.

Are you an arts group?

Are you an arts group?

Get listed in our searchable directory.

Recruit talent

Recruit talent

Employees want to live and work in a vibrant community.