(Image courtesy of PRNewswire.com.)
Budweiser, a subsidiary of Anheuser-Busch, unveiled its 2014 MADE for Music campaign earlier this week. MADE for Music brings together millions of music fans from around the world, celebrating artists, makers and creators who leave their indelible mark on pop culture. MADE was inspired by the success of last summer’s Budweiser Made in America festival, curated by JAY Z in support of the United Way.
As part of the campaign, MADE Underground will follow Budweiser’s journey around the world to search for an eclectic mix of street musicians to create a global “busker band”—comprised of the most unique underground street performers—who will perform at the Budweiser Made in America festival on Saturday, August 30.
The 2014 MADE for Music initiative will be supported by a global campaign featuring JAY Z and Rihanna running across more than 85 countries around the world. Budweiser will bring live music experiences to fans around the world through over 150 live music events, including MADE In parties throughout the United States, Budweiser Storm EDM events throughout China and the Budweiser Made in America simultaneous festivals in Philadelphia and Los Angeles on August 30 and 31, 2014.
“Music’s ability to inspire millions of people around the world everyday can come from unknown but passionate artists like these [MADE Underground] street musicians as easily as it can from global icons like JAY Z and Rihanna. We’re proud to celebrate that this year by giving fans access to all levels of artists dedicated to pursuing their craft with passion and creativity,” said Camilo Durana, Global Director, Budweiser Sports and Entertainment.
MADE for Music’s Budweisermusic.com YouTube channel will be the official global content hub for all things Budweiser. Fans can access exclusive behind-the-scenes footage of MADE Underground, along with artist interviews and more.
MADE for Music is symbolic of Budweiser's commitment to presenting unparalleled music experiences worldwide. For more information, visit BudweiserMadeForMusic.com.