Intelligent Entertainment Solutions recently released a case study that highlights the success of a collaboration between performing artists and renowned law firm Duane Morris.
“Duane Morris employees create and deliver presentations internally and to clients on a daily basis. The firm sought to support the executives’ careers without relying on a typical “presentation skills” course. Duane Morris retained the services of IES to lead a workshop called “The Connecting Workshop: Communicating for Business Through Humor and Story Telling.”
The workshop was produced by Linda Orton and lead by Emmy nominated comedian Beth Lapides and Greg Miler. IES created a workshop to help the employees communicate company information and messages in a way that people remember, i.e., through humor and stories.
Creative thinking, performing and artistry are talents that can be learned and honed. In a corporate environment, creative skills give professionals a competitive advantage to solve problems, market their skills, improve teamwork, client relations and productivity.
Over a period of six hours, attendees learned about the principles of comedy and storytelling, what makes a story funny and entertaining and how to apply story telling to a corporate presentation.
The results were outstanding. Duane Morris employees commented that the workshop “just worked” to teach them how to deliver appropriate humor and stories in a presentation. Client presentations improved through the application of creativity, humor and story telling. One marketing executive claimed that she had learned how to use her creativity to be more expressive and articulate, and thereby discern what the audience wanted to hear (and how it wanted to hear it). “
Read the rest of the article on PRWeb.
*Photo courtesy of Highways Agency.