News

Arts and business news from around the country.

RSS

Books and Books: A Creative Business That Supports the Arts

Posted by Laura Bruney
0 Comments

Miami native Mitchell Kaplan sits surrounded by books.  In a time when the number of independent booksellers dropped from over 6,000 to just under 2,000, Kaplan has successfully built an arts and business hybrid that is Books & Books. His establishment is a success story, thanks in part to his relationships with the authors that create the books he sells and to the community.  Thirty-two years ago, Kaplan had a vision to create a place to congregate outside of work and the home.  He wanted an environment where people could meet, relax, share knowledge while celebrating the local literary and cultural community. (Photo credit: Mitchell Kaplan, owner of Books & Books.)

Mitchell Kaplan, owner of Books & Books


In 1983 he helped establish the internationally recognized Miami International Book Fair. He and several other community leaders got the call from Miami Dade College President, Eduardo Padron, to create a community-wide book event that would bring a larger audience to the Wolfson campus. From the start it celebrated writers and readers and has grown into one of the top festivals in the country, a week-long celebration of all things literary. The event includes author readings, showcase events, and children’s activities. As co-founder of the fair, Kaplan has served on the board for over 30 years and helped develop the Florida Center for the Literary Arts. Today, Books & Books hosts over 700 literary events each year in Miami. Kaplan’s team is also actively involved in bringing nearly 400 artists to the Miami International Book Fair. In addition, his stores host unique events with dozens of arts groups and artists each year.

We sat down with Mitchell Kaplan to talk about his unique experiences working as both a small business owner and supporter of our local cultural community.

ABC: What do you think makes a vibrant community and what role do the arts play?

MK:  If you do not have an active arts community, you miss out on the intellectual creativity it brings.  Miami is a great example of the impact arts can have on the community. Twenty five years ago we had very little to offer cultural consumers. The arts bring economic vitality to neighborhoods and help local merchants and businesses that profit for their patrons and participants.

ABC:  Why do you think it is important for business to support the arts?

MK:   Miami is a great city with cultural assets that bring a creative vitality to our community.  Companies should support the arts to maintain that sense of excitement; it draws more visitors to our city and enhances the quality of life for our residents.  As an independent bookstore, my customers vote with their purchases.  For me partnerships with the arts expand the reach of the store and draw in new business. We used to send out a printed newsletter and now do it by email.  Each one features exciting information on authors and features upcoming events and programs. Most of them have a strong cultural component which we cherish and relish.

ABC: What do you value in a partnership with the arts and what role do tangible benefits play?

MK: I look for partnerships that are mutually beneficial and create a platform that introduces new audiences to both partners.  I look at who their target audience is and what does the group bring to the table. Is it a good fit for our company? Our featured partners provide a benefit to their clients or customers who then become aware of Books & Books.  It is a circle, creating a win-win for all. The same with our partnerships with authors; writers are not only artists but are creators of the product that we sell. Our success benefits them and their success benefits us.

ABC: Tell us about one of your great partnerships with the arts.

MK:  There have been so many over the years it is hard to pick just one.  We have worked with theatre groups and hosted local play readings. We have had music groups that performed and educational programs for arts board members and artists. We have also had some unique collaborations with banks, temples, churches and even retail giants. We worked with Macy’s, hosting local cookbook authors to do cooking demos in their  in-store kitchens.  We have the opportunity to get creative with our authors and partners, which makes the relationship successful.

ABC:  How do you personally decide which companies to patronize?

MK: I find I support businesses that support things that I appreciate or causes that are important to me – especially small businesses that give our neighborhoods a unique feel.  When you spend $1 with a local merchant it is like spending $6 with a national retailer, which means more is invested back into the local economy and the community.

ABC:  Anything else you would like to share?

MK:  You need to develop a great team to survive, either in business or the arts.  My team of marketers, buyers, vendors and staff understand the larger mission of Books & Books and help us to thrive. Even in difficult economies or circumstances surrounding yourself and your business with creative energy is always fulfilling and profitable.

(This post, originally posted on ArtsBiz Miami’s Blog, is one in a weekly series highlighting The pARTnership Movement, Americans for the Arts’ campaign to reach business leaders with the message that partnering with the arts can build their competitive advantage.)
 

Miami native Mitchell Kaplan sits surrounded by books.  In a time when the number of independent booksellers dropped from over 6,000 to just under 2,000, Kaplan has successfully built an arts and business hybrid that is Books & Books. His establishment is a success story, thanks in part to his relationships with the authors that create the books he sells and to the community.  Thirty-two years ago, Kaplan had a vision to create a place to congregate outside of work and the home.  He wanted an environment where people could meet, relax, share knowledge while celebrating the local literary and cultural community.

In 1983 he helped establish the internationally recognized Miami International Book Fair. He and several other community leaders got the call from Miami Dade College President, Eduardo Padron, to create a community-wide book event that would bring a larger audience to the Wolfson campus. From the start it celebrated writers and readers and has grown into one of the top festivals in the country, a week-long celebration of all things literary. The event includes author readings, showcase events, and children’s activities. As co-founder of the fair, Kaplan has served on the board for over 30 years and helped develop the Florida Center for the Literary Arts. Today, Books & Books hosts over 700 literary events each year in Miami. Kaplan’s team is also actively involved in bringing nearly 400 artists to the Miami International Book Fair. In addition, his stores host unique events with dozens of arts groups and artists each year.

We sat down with Mitchell Kaplan to talk about his unique experiences working as both a small business owner and supporter of our local cultural community.

ABC: What do you think makes a vibrant community and what role do the arts play?

MK:  If you do not have an active arts community, you miss out on the intellectual creativity it brings.  Miami is a great example of the impact arts can have on the community. Twenty five years ago we had very little to offer cultural consumers. The arts bring economic vitality to neighborhoods and help local merchants and businesses that profit for their patrons and participants.

ABC:  Why do you think it is important for business to support the arts?

MK:   Miami is a great city with cultural assets that bring a creative vitality to our community.  Companies should support the arts to maintain that sense of excitement; it draws more visitors to our city and enhances the quality of life for our residents.  As an independent bookstore, my customers vote with their purchases.  For me partnerships with the arts expand the reach of the store and draw in new business. We used to send out a printed newsletter and now do it by email.  Each one features exciting information on authors and features upcoming events and programs. Most of them have a strong cultural component which we cherish and relish.

ABC: What do you value in a partnership with the arts and what role do tangible benefits play?

MK: I look for partnerships that are mutually beneficial and create a platform that introduces new audiences to both partners.  I look at who their target audience is and what does the group bring to the table. Is it a good fit for our company? Our featured partners provide a benefit to their clients or customers who then become aware of Books & Books.  It is a circle, creating a win-win for all. The same with our partnerships with authors; writers are not only artists but are creators of the product that we sell. Our success benefits them and their success benefits us.

ABC: Tell us about one of your great partnerships with the arts.

MK:  There have been so many over the years it is hard to pick just one.  We have worked with theatre groups and hosted local play readings. We have had music groups that performed and educational programs for arts board members and artists. We have also had some unique collaborations with banks, temples, churches and even retail giants. We worked with Macy’s, hosting local cookbook authors to do cooking demos in their  in-store kitchens.  We have the opportunity to get creative with our authors and partners, which makes the relationship successful.

ABC:  How do you personally decide which companies to patronize?

MK: I find I support businesses that support things that I appreciate or causes that are important to me – especially small businesses that give our neighborhoods a unique feel.  When you spend $1 with a local merchant it is like spending $6 with a national retailer, which means more is invested back into the local economy and the community.

ABC:  Anything else you would like to share?

MK:  You need to develop a great team to survive, either in business or the arts.  My team of marketers, buyers, vendors and staff understand the larger mission of Books & Books and help us to thrive. Even in difficult economies or circumstances surrounding yourself and your business with creative energy is always fulfilling and profitable.

(This post, originally posted on ArtsBiz Miami’s Blog, is one in a weekly series highlighting The pARTnership Movement, Americans for the Arts’ campaign to reach business leaders with the message that partnering with the arts can build their competitive advantage. Visit our website to find out how both businesses and local arts agencies can get involved!)

- See more at: http://blog.artsusa.org/2013/08/08/books-and-books-a-creative-business-that-supports-the-arts-from-the-partnership-movement/#more-21322

Miami native Mitchell Kaplan sits surrounded by books.  In a time when the number of independent booksellers dropped from over 6,000 to just under 2,000, Kaplan has successfully built an arts and business hybrid that is Books & Books. His establishment is a success story, thanks in part to his relationships with the authors that create the books he sells and to the community.  Thirty-two years ago, Kaplan had a vision to create a place to congregate outside of work and the home.  He wanted an environment where people could meet, relax, share knowledge while celebrating the local literary and cultural community.

In 1983 he helped establish the internationally recognized Miami International Book Fair. He and several other community leaders got the call from Miami Dade College President, Eduardo Padron, to create a community-wide book event that would bring a larger audience to the Wolfson campus. From the start it celebrated writers and readers and has grown into one of the top festivals in the country, a week-long celebration of all things literary. The event includes author readings, showcase events, and children’s activities. As co-founder of the fair, Kaplan has served on the board for over 30 years and helped develop the Florida Center for the Literary Arts. Today, Books & Books hosts over 700 literary events each year in Miami. Kaplan’s team is also actively involved in bringing nearly 400 artists to the Miami International Book Fair. In addition, his stores host unique events with dozens of arts groups and artists each year.

We sat down with Mitchell Kaplan to talk about his unique experiences working as both a small business owner and supporter of our local cultural community.

ABC:What do you think makes a vibrant community and what role do the arts play?

MK:  If you do not have an active arts community, you miss out on the intellectual creativity it brings.  Miami is a great example of the impact arts can have on the community. Twenty five years ago we had very little to offer cultural consumers. The arts bring economic vitality to neighborhoods and help local merchants and businesses that profit for their patrons and participants.

ABC:  Why do you think it is important for business to support the arts?

MK:   Miami is a great city with cultural assets that bring a creative vitality to our community.  Companies should support the arts to maintain that sense of excitement; it draws more visitors to our city and enhances the quality of life for our residents.  As an independent bookstore, my customers vote with their purchases.  For me partnerships with the arts expand the reach of the store and draw in new business. We used to send out a printed newsletter and now do it by email.  Each one features exciting information on authors and features upcoming events and programs. Most of them have a strong cultural component which we cherish and relish.

ABC: What do you value in a partnership with the arts and what role do tangible benefits play?

MK: I look for partnerships that are mutually beneficial and create a platform that introduces new audiences to both partners.  I look at who their target audience is and what does the group bring to the table. Is it a good fit for our company? Our featured partners provide a benefit to their clients or customers who then become aware of Books & Books.  It is a circle, creating a win-win for all. The same with our partnerships with authors; writers are not only artists but are creators of the product that we sell. Our success benefits them and their success benefits us.

ABC:Tell us about one of your great partnerships with the arts.

MK:  There have been so many over the years it is hard to pick just one.  We have worked with theatre groups and hosted local play readings. We have had music groups that performed and educational programs for arts board members and artists. We have also had some unique collaborations with banks, temples, churches and even retail giants. We worked with Macy’s, hosting local cookbook authors to do cooking demos in their  in-store kitchens.  We have the opportunity to get creative with our authors and partners, which makes the relationship successful.

ABC:  How do you personally decide which companies to patronize?

MK:I find I support businesses that support things that I appreciate or causes that are important to me – especially small businesses that give our neighborhoods a unique feel.  When you spend $1 with a local merchant it is like spending $6 with a national retailer, which means more is invested back into the local economy and the community.

ABC:  Anything else you would like to share?

MK:  You need to develop a great team to survive, either in business or the arts.  My team of marketers, buyers, vendors and staff understand the larger mission of Books & Books and help us to thrive. Even in difficult economies or circumstances surrounding yourself and your business with creative energy is always fulfilling and profitable.

(This post, originally posted on ArtsBiz Miami’s Blog, is one in a weekly series highlighting The pARTnership Movement, Americans for the Arts’ campaign to reach business leaders with the message that partnering with the arts can build their competitive advantage. Visit our website to find out how both businesses and local arts agencies can get involved!)

Miami native Mitchell Kaplan sits surrounded by books.  In a time when the number of independent booksellers dropped from over 6,000 to just under 2,000, Kaplan has successfully built an arts and business hybrid that is Books & Books. His establishment is a success story, thanks in part to his relationships with the authors that create the books he sells and to the community.  Thirty-two years ago, Kaplan had a vision to create a place to congregate outside of work and the home.  He wanted an environment where people could meet, relax, share knowledge while celebrating the local literary and cultural community.

In 1983 he helped establish the internationally recognized Miami International Book Fair. He and several other community leaders got the call from Miami Dade College President, Eduardo Padron, to create a community-wide book event that would bring a larger audience to the Wolfson campus. From the start it celebrated writers and readers and has grown into one of the top festivals in the country, a week-long celebration of all things literary. The event includes author readings, showcase events, and children’s activities. As co-founder of the fair, Kaplan has served on the board for over 30 years and helped develop the Florida Center for the Literary Arts. Today, Books & Books hosts over 700 literary events each year in Miami. Kaplan’s team is also actively involved in bringing nearly 400 artists to the Miami International Book Fair. In addition, his stores host unique events with dozens of arts groups and artists each year.

We sat down with Mitchell Kaplan to talk about his unique experiences working as both a small business owner and supporter of our local cultural community.

ABC:What do you think makes a vibrant community and what role do the arts play?

MK:  If you do not have an active arts community, you miss out on the intellectual creativity it brings.  Miami is a great example of the impact arts can have on the community. Twenty five years ago we had very little to offer cultural consumers. The arts bring economic vitality to neighborhoods and help local merchants and businesses that profit for their patrons and participants.

ABC:  Why do you think it is important for business to support the arts?

MK:   Miami is a great city with cultural assets that bring a creative vitality to our community.  Companies should support the arts to maintain that sense of excitement; it draws more visitors to our city and enhances the quality of life for our residents.  As an independent bookstore, my customers vote with their purchases.  For me partnerships with the arts expand the reach of the store and draw in new business. We used to send out a printed newsletter and now do it by email.  Each one features exciting information on authors and features upcoming events and programs. Most of them have a strong cultural component which we cherish and relish.

ABC: What do you value in a partnership with the arts and what role do tangible benefits play?

MK: I look for partnerships that are mutually beneficial and create a platform that introduces new audiences to both partners.  I look at who their target audience is and what does the group bring to the table. Is it a good fit for our company? Our featured partners provide a benefit to their clients or customers who then become aware of Books & Books.  It is a circle, creating a win-win for all. The same with our partnerships with authors; writers are not only artists but are creators of the product that we sell. Our success benefits them and their success benefits us.

ABC:Tell us about one of your great partnerships with the arts.

MK:  There have been so many over the years it is hard to pick just one.  We have worked with theatre groups and hosted local play readings. We have had music groups that performed and educational programs for arts board members and artists. We have also had some unique collaborations with banks, temples, churches and even retail giants. We worked with Macy’s, hosting local cookbook authors to do cooking demos in their  in-store kitchens.  We have the opportunity to get creative with our authors and partners, which makes the relationship successful.

ABC:  How do you personally decide which companies to patronize?

MK:I find I support businesses that support things that I appreciate or causes that are important to me – especially small businesses that give our neighborhoods a unique feel.  When you spend $1 with a local merchant it is like spending $6 with a national retailer, which means more is invested back into the local economy and the community.

ABC:  Anything else you would like to share?

MK:  You need to develop a great team to survive, either in business or the arts.  My team of marketers, buyers, vendors and staff understand the larger mission of Books & Books and help us to thrive. Even in difficult economies or circumstances surrounding yourself and your business with creative energy is always fulfilling and profitable.

(This post, originally posted on ArtsBiz Miami’s Blog, is one in a weekly series highlighting The pARTnership Movement, Americans for the Arts’ campaign to reach business leaders with the message that partnering with the arts can build their competitive advantage. Visit our website to find out how both businesses and local arts agencies can get involved!)

Related
Comments
blog comments powered by Disqus

More News

Ovation taking a Stand for the Arts
May 17, 2018 0 Comments
Ovation, America’s only arts network, is partnering with Comcast as part of their Stand for the Arts campaign. Through this collaboration, they will recognize arts and cultural organizations in Comcast markets.   Ovation EVP...
Go to full post
Toyota Partners with VH1 Save the Music Foundation
May 15, 2018 0 Comments
Toyota and VH1 Save The Music Foundation are partnering to support music education in public schools. Over the past 3 years, they have helped empower students in Chicago, New Orleans, and Las Vegas through the discovery and learning...
Go to full post
KeyBank Donates $10 million to Rock & Roll Hall
May 10, 2018 0 Comments
At the 33rd Annual Rock & Roll Hall of Fame Induction Ceremonies, CEO Greg Harris had something to announce that was just as exciting as the rock icons they were honoring. He shared that KeyBank Foundation had commit $10 million...
Go to full post
Arts Deliver Prime Cities for Amazon Headquarters
May 08, 2018 0 Comments
The arts can play a remarkable role in the vibrancy of a community and in the strength of the economy. It’s no surprise, then, that Amazon thinks the same thing.   In their search for a new headquarters that spanned 238 cities...
Go to full post
eMoney using Art to Connect to New Community
May 03, 2018 0 Comments
Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99;...
Go to full post
Skechers Partners with Manhattan Beach Beach Planning Committee
May 01, 2018 0 Comments
On April 11, Skechers unveiled new murals on the side of it’s flagship store in Manhattan Beach. It is exciting to see the sneaker company engage with public art through thie project. The murals were designed by Rachel Rodi...
Go to full post
Pretzels, Art, and the Fight Against Childhood Cancer
Apr 26, 2018 0 Comments
It may seem like pretzels, art, and the fight against childhood cancer may not be closely related, but thanks to Auntie Anne's, all three will come together for a national holiday. While April 26 marks one the most exciting days...
Go to full post
Past BCA Leadership Winner Opens Museum
Apr 24, 2018 0 Comments
When the BCA honored Tom James in 2009 with the Leadership Award, he already had quite an impressive resume of sustained arts support between the Salvador Dali Museum, the American Stage Theatre Company, and the Tom and Mary...
Go to full post
Shadowplay in the Streets of Austin
Apr 19, 2018 0 Comments
Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99;...
Go to full post
AT&T partners with Tribeca Film Festival
Apr 17, 2018 0 Comments
With the Tribeca Film Festival only one day away, many are looking forward to the screening of The Nigerian Prince. The director, Faraday Okoro, was the 2017 winner of AT&T Presents: Untold Stories, which came with a $1 million...
Go to full post
Announcing the 2018 BCA 10 Honorees
Apr 11, 2018 0 Comments
The Business Committee for the Arts (BCA) of Americans for the Arts is proud to present the BCA 10 awards on Tuesday, October 2, 2018 at a black-tie gala at the Central Park Boathouse in New York City.   The awards honor 10...
Go to full post
Jacksonville's Public Art Week
Apr 05, 2018 0 Comments
From April 1-7, Public Art Week will be “Building a Better Community” in Jacksonville, Florida. Hosted by the Cultural Council of Greater Jacksonville, this event is “an annual, week-long initiative that celebrates Jacksonville’s...
Go to full post
Hip Hop Architecture
Mar 29, 2018 0 Comments
Founded by architect Michael Ford The Hip Hop Architecture Camp is a program “designed to introduce under represented youth to architecture, urban planning, creative place making and economic development through the lens of hip...
Go to full post
Bringing Music to Our Schools
Mar 27, 2018 0 Comments
March is Music in Our Schools Month and recently, two businesses have partnered with music education organizations to bring music into public schools across the country. To make things more exciting, both announcements to some...
Go to full post

Already a partner?

Already a partner?

Learn easy ways to take your partnership to a new level.

Use our ads locally

Use our ads locally

View The pARTnership Movement ad campaign and find ways to use the ads.

pARTnership videos

pARTnership videos

Watch and share our videos from The pARTnership Movement.

Partnership ideas

Partnership ideas

Inspire employees with tickets to the ballet or a concert.

Are you an arts group?

Are you an arts group?

Get listed in our searchable directory.

Recruit talent

Recruit talent

Employees want to live and work in a vibrant community.