Creativity is pivotal to business, but not for the reasons you might first expect.
When walking through Adobe’s headquarters in San José California, the home of over Adobe 2,000 employees, one cannot help but notice its striking art and design. From renovated spaces to unique art installations, the headquarters are visually inspiring for the many different types of workers that inhabit the space.
Researchers have been touting the importance of aesthetically pleasing work environments for years, given they create a more welcoming place for collaboration, focus and mental clarity.
But workplace décor alone merely scratches the surface of what the arts offer businesses.
State of Create: 2016, an Adobe initiated research report benchmarking how workers hailing from the U.K., France, Germany, Japan and the United States view creativity, raises some food for thought on how else the arts benefit businesses.
First of all, the arts stimulate creativity, and according to Adobe’s research, creativity pays.
Did you know that the study’s self-ascribed creators report more house hold income than non-creators? On average, creators report making 13 percent more than non-creators.
There are intangible benefits to executing creativity within the workplace as well.
Workers that considered themselves to be creators not only view themselves as more creative, but were significantly more likely to report feeling happy, innovative, confident, energized and successful. The also felt they were making more of a difference in their work.
Yet the issue becomes, how do companies create a culture that stimulates the success of all of its employees by empowering them to be creative thinkers, or creators?
According to the State of Create: 2016, only 41 percent of people describe themselves as creative. Around the world only 31 percent of people believe they are living up to their full creative potential.
This means the majority of the workforce has yet to be fully engaged and activated at work – contributing their best and brightest ideas to improving teams, products, and workflows.
The source of the issue could be that workplaces ask for employees to be creative, but do not create mechanisms for enabling creativity to flourish. Reason being, 77 percent of State of Create: 2016 respondents agreed that there is an increasing pressure to be productive, rather than creative at work.
There appears to be a workplace void in what employers want versus what they can organically cultivate within employees. This is a void that only the arts, when working alongside business partners, can fill.
The pARTnership site Success Stories page is filled with examples of how small, medium and large companies from a variety of industries have attempted to open the door to creative outcomes in their employees by partnering with arts organizations.
Take for instance, the story of 2009 BCA10 Awardee, Adobe Systems.
Adobe exposes workers to the arts through offering skilled volunteer opportunities with local arts organizations. Adobe designers recently created book covers for teenage writers via a partnership with Open Books, helping to boost the students confidence and marketability.
In addition to external projects, Adobe feeds creativity with regular employee art contests. The business displays this work in corporate offices. The engagement level of their activities is worth noting – over 85 employees participated in the company’s photography exhibit in the San Francisco office.
Want to learn more about success stories in blending together arts and business? Visit the pARTnership Movement Success Story page.
Photo: Curated by Antlre Creative and created in partnership with Adobe audio and visual employees, this work of art is a visualization of an Adobe employee’s voice.