News

Arts and business news from around the country.

RSS

BCA 10 Spotlight: Hallmark Cards in Kansas City, Missouri

Posted by Mariama Holman
0 Comments
BCA 10 Spotlight: Hallmark Cards in Kansas City, Missouri

At Hallmark Cards, art is an essential component of the company’s DNA. From its founding in the early 20th century, Hallmark has fostered creative environments both inside and outside the workplace, and has been particularly instrumental in building the arts and culture community in Kansas City, Missouri, where the company is headquartered. Since the 1970s, Hallmark has contributed over $35 million in cash contributions to all of the major visual and performing arts organizations in the Kansas City area, including The Nelson-Atkins Museum of Art.

 

Beyond financial contributions, Hallmark displays a deep commitment to the arts through a number of arts-related initiatives. As early as 1940, Hallmark instituted a visiting artist program that continues today, bringing artists into the workplace to give presentations and hold workshops for employees. In 1969, Hallmark initiated the Kaleidoscope program, which has provided free creative art experiences to more than 8 million children and their families.

 

In addition , Hallmark has one of the earliest and most extensive corporate art collections in the United States. From 1949 to 1960, Hallmark sponsored the International Art Awards, instituted by Hallmark founder J.C. Hall to, in his own words, “sponsor a ‘laboratory of fine art’ in which artists would give their imaginations free rein and from which would come ideas to stimulate and inspire the world of design. Thus we could express the deep gratitude of Hallmark Cards to living painters everywhere for their constant elevation of the public’s taste.” These works became the genesis of today’s Hallmark Art Collection, which now contains over 4,000 pieces by over 1,000 artists, including Alexander Calder, Barbara Kruger, Norman Rockwell and Kehinde Wiley. Many notable pieces are displayed at Hallmark’s headquarters in Kansas City, providing fuel for inspiration and creativity among employees.  

 

As a company dedicated to making cards for every life occasion, Hallmark values employees with unique artistic talents who are devoted to aesthetics and beauty. Hallmark’s internal creative staff is composed of over 900 members with different artistic talents, including designers, stylists, illustrators, writers, editors, calligraphers, web designers and photographers, who serve the company’s creative needs. Since 2010, Hallmark has held an annual artist’s fair, displaying the work of its staff artists as a way to celebrate their creativity and show the public the depth of talent that exists within the Hallmark family.

 

A significant portion of the estimated 48,000 volunteer hours Hallmark employees contribute to the community each year serves arts and culture organizations. These range from jazz museums and choral groups to dance troupes and improvisational theater, in addition to the Kansas City region’s high profile arts organizations. Hallmark encourages employee volunteerism through its VIP (Volunteer Involvement Pays) program, which awards a cash grant of up to $400 a year to nonprofit organizations, many arts groups among them, as a way to recognize employee commitment to volunteer service.

 

Hallmark’s cultivation of art and arts programming reflect the company’s regard for the arts as the key to human inspiration and creativity. A truly creative company at its core, Hallmark’s dedication to the arts both internally and externally reflects its passion for and belief in the power of the arts. 

 

Photo: Don Ipock. Daniel Beaty as Paul Robeson in Tallest Tree in the Forest at Kansas City Repertory Theatre.  Hallmark supports the Kansas City Repertory Theatre, as well as all of Kansas City’s major performing arts organizations, with financial and volunteer support as well as an employee ticket match program.

Related
Comments
blog comments powered by Disqus

More News

Shadowplay in the Streets of Austin
Apr 19, 2018 0 Comments
Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99;...
Go to full post
AT&T partners with Tribeca Film Festival
Apr 17, 2018 0 Comments
With the Tribeca Film Festival only one day away, many are looking forward to the screening of The Nigerian Prince. The director, Faraday Okoro, was the 2017 winner of AT&T Presents: Untold Stories, which came with a $1 million...
Go to full post
Announcing the 2018 BCA 10 Honorees
Apr 11, 2018 0 Comments
The Business Committee for the Arts (BCA) of Americans for the Arts is proud to present the BCA 10 awards on Tuesday, October 2, 2018 at a black-tie gala at the Central Park Boathouse in New York City.   The awards honor 10...
Go to full post
Jacksonville's Public Art Week
Apr 05, 2018 0 Comments
From April 1-7, Public Art Week will be “Building a Better Community” in Jacksonville, Florida. Hosted by the Cultural Council of Greater Jacksonville, this event is “an annual, week-long initiative that celebrates Jacksonville’s...
Go to full post
Hip Hop Architecture
Mar 29, 2018 0 Comments
Founded by architect Michael Ford The Hip Hop Architecture Camp is a program “designed to introduce under represented youth to architecture, urban planning, creative place making and economic development through the lens of hip...
Go to full post
Bringing Music to Our Schools
Mar 27, 2018 0 Comments
March is Music in Our Schools Month and recently, two businesses have partnered with music education organizations to bring music into public schools across the country. To make things more exciting, both announcements to some...
Go to full post
Businesses Committee for the Arts Open for Nominations
Mar 22, 2018 0 Comments
Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99;...
Go to full post
Listen Up, Drink Up
Mar 20, 2018 0 Comments
2016 BCA 10 Winner Dogfish Head Craft Brewery (DE) has an impressive history of supporting and collaborating with the music industry. As part of their Off-Centered Art Series, Dogfish Head Brewery creates seasonal beers. In honor...
Go to full post
360 Degrees of Dance, Design, and Technology
Mar 15, 2018 0 Comments
Last week, Barney’s New York, Samsung Electronics America, and Martha Graham Dance Company unveiled the new Window on Madison Ave. Combining fashion, tech, and art, the display offers passersby, shoppers, and art enthusiasts...
Go to full post
NYC Business Provides World Class Platform for Youth Creativity
Mar 01, 2018 0 Comments
Everyone faces challenges; but not everyone has the tools to overcome them. What happens when companies provide resources and recognition to young people to work through these issues in creative, safe spaces? Change.   Scholastic...
Go to full post
Art & Water: The Two Essentials
Feb 22, 2018 0 Comments
It’s been a year since we featured LIFEWTR for their collaboration with artists for the design on their bottles of purified water. The company believes that its dynamic bottle labels is what will give the brand an edge over its...
Go to full post
Hospitality for the Arts
Feb 20, 2018 0 Comments
When searching for hotels, people are drawn to places that exude a sense of intention and creativity. A hotel’s aesthetics thus play a key role in its success –  as an industry, the hospitality world already has a need to be...
Go to full post
For Artists, By Artists: Supporting Each Other Through Business
Feb 15, 2018 0 Comments
As an artist, Craig “KR” Costello saw a need for efficient graffiti mediums. As a businessperson, he solved the hole in the market.   Graffiti artists in New York were all about mobility, painting subway cars through the City...
Go to full post
Music and Resilience in Osceola County
Feb 13, 2018 0 Comments
In the aftermath of the hurricanes that struck Puerto Rico and the Virgin Islands, over 2,300 students have been relocated to Florida. In Osceola County, arts educators and business leaders are partnering to provide support for...
Go to full post

Already a partner?

Already a partner?

Learn easy ways to take your partnership to a new level.

Use our ads locally

Use our ads locally

View The pARTnership Movement ad campaign and find ways to use the ads.

pARTnership videos

pARTnership videos

Watch and share our videos from The pARTnership Movement.

Partnership ideas

Partnership ideas

Inspire employees with tickets to the ballet or a concert.

Are you an arts group?

Are you an arts group?

Get listed in our searchable directory.

Recruit talent

Recruit talent

Employees want to live and work in a vibrant community.