As a part of Bank of America’s Recycle Now campaign, a new global engagement initiative that uses art to educate and inspire Bank of America’s employees to recycle at work, the company recently partnered with chashama, a New York City nonprofit organization that works with property owners to activate unused real estate into space for artists, performers, youth, and community groups.
On Earth Day this past April, Bank of America and chashama showcased chandeliers made of recyclables that were found in the trash cans around Bank of America’s office at One Bryant Park. chashama artsist, Christopher Trujillo used paper, plastic bottles, and food containers in his creation of the pieces to inspire employees to recycle and reduce waste. 10 young members of The Boys & Girls Club of Harlem were also involved in the creative process, working on their own chandelier to add to the installation. The project is part of a six-week Recycle Now sculpture challenge taking place in several Bank of America offices throughout the United States and in London.
Along with Bank of America’s dedication to the arts and green initiatives, The Durst Organization, which owns One Bryant Park, often offers up its space for chashama events, performances, and workshops.
Through the partnership, Bank of America capitalized on creativity and unique messaging to communicate business goals while also engaging their employees with an inspirational arts-in-the-workplace campaign. Bank of America is a 2012 BCA: Best Businesses Partnering with the Arts honoree.
Read more about the installation and collaboration on chashama’s website.