Zappos knows that building a successful business means starting off on the right foot. With consistent support of the arts, especially in its home community of Las Vegas, Nevada, the online shoe and apparel retailer is widely recognized as an engaging place to work and is able to attract talent from around the region.
From its lax dress code policies to providing employees with paint and art supplies to draw on the walls of the its headquarters, Zappos embodies a culture of creativity. Located in an area that is undergoing rapid revitalization, the company has continuously supported a thriving arts scene by hosting an art gallery in its own office. Gallery curator Paco Alvarez says of the company: “Zappos is a very creative environment. The more creative our employees can be the better. We want people to come to work and create an environment that they are pleased to come to.”
Support for the arts falls in line with the company’s Core Values, and one way it stands out from others is its choice to support a full-time resident artist. Miguel Hernandez has painted dozens of murals at headquarters and neighborhood businesses around the city of Las Vegas. Hernandez took hold of Core Value #1: Deliver WOW through Service, and quickly fell into his role as campus artist, self-managing his time and forming connections throughout the business while creating stunning paintings from employee requests. In support of Core Value #4: Be Adventurous, Creative, and Open-Minded, Hernandez blew people away with his creative designs, turning many blank office walls into outstanding works of art that welcomed visitors and employees alike.
In engaging the local community through support of a thriving and resilient arts culture, Zappos has established itself as a company with strong corporate values and an authentic loyalty to its community. When it comes to forming a successful online shoe business, Zappos has definitely taken a step in the right direction.