News

Arts and business news from around the country.

RSS

AT&T and Rooftop Films Make Movie Magic

Posted by Stephanie Dockery
0 Comments

Rooftop Films is a nonprofit film organization, founded in 1997, that aims to engage and inspire diverse communities by screening films throughout NYC. The organization also produces movies, teaches filmmaking to youth, and rents low-cost equipment to the arts community. It is best known for their summer series, which offers a full schedule of independent film screenings that have not been presented in theaters. Since 2011, the organization has fulfilled a successful partnership with AT&T.

 

Rooftop Films' board member, Samara Daly, became aware of the company's mission to accelerate their support of cultural groups in NYC while working at Speaker Christine Quinn's office, before the mayoral run. Rooftop Films realized AT&T was most interested in providing support to homegrown, NYC cultural institutions. AT&T enjoys and benefits from Rooftop Films' connections locally and abroad, as they provide high-level access to the filmmaking industry.

 

The organization is best known for their Summer Series, presented by AT&T, a season of independent film screenings that have not yet been shown in theaters. 50 international and domestic films are shown throughout the summer, thus programming 3-4 events per week. This past summer, 35,000 people were in attendance, thus creating an attractive volume and reach for AT&T, as they aimed to benefit from Rooftop Film's ability to connect a wide, diverse audience. AT&T’s support keeps ticket prices low, supports live music at each show, and creates the reality for more big annual events. The company's contributions have provided multiple free screenings, including showings at Coney Island Beach, Metro Tech Center in Brooklyn, and Tompkins Square Park. Support also contributes to an "after party," which every ticket buyer is invited to, thus creating an open community with more engagement between their participants and funders.

 

AT&T was attracted to Rooftop Film’s ability to bring the independent film community together while reaching out to underserved neighborhoods. Resulting from the success of the Summer Series program is the Rooftop Films AT&T Feature Film Grant, for which AT&T also acts as lead sponsor. Filmmakers who have shown work through Rooftop Films are eligible for the grant which awards $10,000 in prize money. Additionally, one dollar from every Summer Series ticket sold goes to the fund, bolstering AT&T's main contribution. Notable recipients of the prize include Benh Zeitlin, for his Oscar nominated picture Beasts of the Southern Wild, and Sean Durkin, for the critically acclaimed Martha Marcy May Marlene. Marissa Shorenstein, New York State President-AT&T believes "New York is a hub for filmmaking, aiding our cultural and economic development, and AT&T is proud to be a part of this important citywide movement."

 

AT&T exemplifies how a company can connect with communities and artistic spaces to help strengthen their brand by bolstering the cultural landscape.

 

For more information on AT&T’s partnerships with the cultural community and other sustainability efforts, visit ATT.com. To learn more about Rooftop Films, visit RooftopFilms.com.

Related
Comments
blog comments powered by Disqus

More News

On the "Streets of Bakersfield," Buses are Works of Art
Aug 16, 2018 0 Comments
Golden Empire Transit (GET), based in Bakersfield, CA, has been serving city for over forty years. As the mass transit operator in town, they play an integral role in the city’s infrastructure and economy, and have used this...
Go to full post
Oath Foundation and Gucci Tribeca Documentary Fund
Aug 08, 2018 0 Comments
Oath Foundation, funded by Oath, is partnering with Tribeca Film Institute to support documentaries focused on social issues. In collaboration with the Gucci Tribeca Documentary Fund, they provide documentaries in post-production...
Go to full post
PNC Keeping Arts Alive in its Communities
Aug 03, 2018 0 Comments
BCA 10 Honoree PNC continues to use the arts to bring its communities together. Through PNC Arts Alive, the company’s foundation is supporting access to arts experiences through affordable pricing, mobile studios, sensory friendly...
Go to full post
Seattle Boasts Shepard Fairey Mural at 9th and Thomas
Jul 30, 2018 0 Comments
When Scott Redman, CEO of Sellen Construction, was in the process of developing his first building, of the many the company has built, he wanted the arts to play an integral role. In an interview with The Seattle Times, he said...
Go to full post
Serena Williams x Allstate Foundation Purple Purse
Jul 26, 2018 0 Comments
Tennis all-star Serena Williams teamed up with Allstate Foundation Purple Purse and artists, including Isabel Castillo Guijarro to raise awareness about domestic violence. Together, they unveiled a street art campaign that will...
Go to full post
The Art of Ending Stigma
Jul 19, 2018 0 Comments
2016 BCA Honoree Johnson & Johnson is continuing to use the arts for health with the new campaign Art of Ending Stigma. Their company Janssen Pharmaceutical Cos. Is partnering with Mental Health America, OneMind, PeaceLove, and...
Go to full post
Seeing High Seas: Art + Tech in Times Square
Jul 13, 2018 0 Comments
For tech giant Microsoft, partnering with the arts is nothing new. Since their BCA 10 honor in 2013, they have continued to collaborate with artists, including Mel Chin. The Queens Museum and No Longer Empty are hosting his exhibit...
Go to full post
Cool Globes in a Pittsburgh Summer
Jul 12, 2018 0 Comments
Since 2006, Cool Globes: Hot Ideas for a Cooler Planet, an offshoot of a commitment at the Clinton Global Initiative, has placed globes around the world to combat climate change. Using public art, Cool Globes has brought messages...
Go to full post
Museum and Hospital Partner for Art and Medicine
Jul 06, 2018 0 Comments
Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99;...
Go to full post
BOARDway Bound with ArtsWave
Jul 03, 2018 0 Comments
Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99;...
Go to full post
United States Conference of Mayors Approves Arts-related Resolutions
Jun 21, 2018 0 Comments
From June 8-11, mayors from across the nation convened in Boston for the annual meeting of the United States Conference of Mayors (USCM). Among other resolutions related to Arts and Culture Funding and the recognition of Arts...
Go to full post
IKEA Partners with Artisan Refugees for New Line
Jun 20, 2018 0 Comments
IKEA announced that its Brooklyn store will have a new, exclusive line, created by Jordanian women and Syrian refugee artisans. In partnership with the Jordan River Foundation, it created the line TILLTALANDE, which features...
Go to full post
PurePoint Financial Offices Display Local Artists
Jun 19, 2018 0 Comments
PurePoint Financial is a hybrid digital bank that launched in February 2017. Although it has only been around for a year and a half, it is already into its second art exhibit at its flagship Park Avenue location. With the aim...
Go to full post
JetBlue Showing #NonstopPride
Jun 14, 2018 0 Comments
JetBlue is New York’s Hometown Airline. With a strong New York representation amongst staff and with one of the leading resource groups for LGBT workplaces, JetPride, it was an easy connection for the airline to partner with...
Go to full post

Already a partner?

Already a partner?

Learn easy ways to take your partnership to a new level.

Use our ads locally

Use our ads locally

View The pARTnership Movement ad campaign and find ways to use the ads.

pARTnership videos

pARTnership videos

Watch and share our videos from The pARTnership Movement.

Partnership ideas

Partnership ideas

Inspire employees with tickets to the ballet or a concert.

Are you an arts group?

Are you an arts group?

Get listed in our searchable directory.

Recruit talent

Recruit talent

Employees want to live and work in a vibrant community.