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At Lincoln Motor Company, Art is the Key to the Car

Posted by Samantha Sharon
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If you don’t see allusions to an eagle or an airplane when you look at cars in Lincoln Motor Company’s new MKX Concept line, look again. Andrea Di Buduo, Lincoln’s exterior design manager and the artisan of the 2014 MKX Concept, took inspiration from art, nature and aviation to create a series of sporty yet elegant vehicles that would appeal to a global audience.

 

Di Buduo created the the split wing grille on the face of the MKX cars based on the stare of an eagle, and the streamlined shape and wide proportion of the cars alludes to aircraft wing cross-sections. While the MKX cars have a different silhouette than other Lincoln models, the sources of inspiration for this series are not new to Lincoln’s design approach. For example, the design of the Zephyr model, which was introduced in the 1940s, was taken from aviation as well.

 

In an article on Lincoln’s website that introduces the MKX series, Di Buduo explains that he strives to offer “compelling and emotional cars…that touch people’s hearts.” Di Buduo's statement is a call to the artistry behind designing cars, rather than the mechanical or technical process one may typically think of. The very fact that Di Buduo is referred to as an artisan, and not merely a designer, signifies Lincoln’s commitment to aesthetics and beauty and to creating cars as works of art. The MKX Concept – Lincoln’s latest batch of powerful yet elegant vehicles – captures Lincoln’s passion and dedication to the artistic process as a tool that can enhance its brand and allow its cars to stand out on the roads. (Photo courtesy of Lincoln.com.)

 

Click the link below to watch a video introducing the MKX Concept, and read the full article, "Artisans of Lincoln: The MKX Concept," at Lincoln.com.

 

 

Artisans of Lincoln: The MKX Concept from The Lincoln Motor Company on Vimeo. 

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