News

Arts and business news from around the country.

RSS

Arts Brookfield Presents an Egg-cellent Performance

Posted by Nicole Glotzer
0 Comments

As part of Americans for the Arts’ Internship Program, my fellow interns and staff recently took an office field trip to see a unique public dance performance entitled Yolk by dance company Third Rail Projects. The performance was part of a series of events presented this spring at locations throughout Manhattan by Arts Brookfield, the cultural arm of Brookfield Office Properties. Yolk ran from April 8-10 at the plaza of the Grace Building, a Brookfield property located in Midtown Manhattan.

The piece featured two performers, one dressed in silver, the other in gold, dancing in and around large open eggshells accompanied by electronic music. Third Rail Projects is a multi-disciplinary performance company, and Yolk showcased its explorations fusing dance, installation art, and performance in the public sphere. I watched as a crowd, made up of passersby and employees from nearby businesses (particularly the Grace Building), gathered to view the performance during their lunch hour. I was able to see, firsthand, how such a performance could engage employees of the Grace Building and surrounding businesses. It was then that I realized that the performance was less about two girls dancing in fiberglass eggs, but rather the experience it was creating for those in attendance.

Brookfield Office Properties, a commercial real estate company, presents arts programming to over 25 buildings worldwide. Since the establishment of Arts Brookfield in 1988, the company has been a leader in creating partnerships between the arts and its business partners by offering free-to-the-public performances and exhibitions. Hosting arts performances and events is just one tool that Brookfield Offices Properties uses to reach new leasing business customers and their employees. By providing a relatively untapped incentive to its lessees through the arts, Brookfield Office Properties is able to build its competitive advantage while enriching the community in which its employees and business partners live and work. It is a model from which other businesses should garner inspiration—looking to the arts as an ally that can assist in meeting business goals.

Learn more about Arts Brookfield’s model and mission, and the series of performances it is presenting not only in New York City but across the globe in all of its operational communities, at ArtsBrookfield.com.

As part of Americans for the Arts’ Internship Program, my fellow interns and staff recently took an office field trip to see a unique public dance performance entitled Yolk by dance company Third Rail Projects. The performance was part of a series of events presented this spring at locations throughout Manhattan by Arts Brookfield, the cultural arm of Brookfield Office Properties. Yolk ran from April 8-10 at the plaza of the Grace Building, a Brookfield property located in Midtown Manhattan.

The piece featured two performers, one dressed in silver, the other in gold, dancing in and around large open eggshells accompanied by electronic music. Third Rail Projects is a multi-disciplinary performance company, and Yolk showcased Third Rail Projects’ explorations fusing dance, installation art, and performance in the public sphere. I watched as a crowd, made up of passersby and employees from nearby businesses (particularly the Grace Building), gathered to view the performance during their lunch hour and was able to see, firsthand, how such a performance could engage employees of the Grace Building and surrounding businesses. It was then that I realized that the performance was less about two girls dancing in fiberglass eggs, but rather the experience it was creating for those in attendance.

Brookfield Office Properties, a commercial real estate company, presents arts programming to over 25 buildings worldwide. Since the establishment of Arts Brookfield in 1988, the company has been a leader in creating partnerships between the arts and its business partners by offering free-to-the-public performances and exhibitions. Hosting arts performances and events is just one tool that Brookfield Offices Properties uses to reach new leasing business customers and their employees. By providing a relatively untapped incentive to its lessees through the arts, Brookfield Office Properties is able to build its competitive advantage while enriching the community in which its employees and business partners live and work. It is a model from which other businesses should garner inspiration—looking to the arts as an ally that can assist in meeting business goals.

Learn more about Arts Brookfield’s model and mission, and the series of performances it is presenting not only in New York City but across the globe in all of its operational communities, at ArtsBrookfield.com.

- See more at: http://blog.artsusa.org/2014/05/02/arts-brookfield-presents-an-egg-cellent-performance/#more-23785
Related
Comments
blog comments powered by Disqus

More News

Oath Foundation and Gucci Tribeca Documentary Fund
Aug 08, 2018 0 Comments
Oath Foundation, funded by Oath, is partnering with Tribeca Film Institute to support documentaries focused on social issues. In collaboration with the Gucci Tribeca Documentary Fund, they provide documentaries in post-production...
Go to full post
PNC Keeping Arts Alive in its Communities
Aug 03, 2018 0 Comments
BCA 10 Honoree PNC continues to use the arts to bring its communities together. Through PNC Arts Alive, the company’s foundation is supporting access to arts experiences through affordable pricing, mobile studios, sensory friendly...
Go to full post
Seattle Boasts Shepard Fairey Mural at 9th and Thomas
Jul 30, 2018 0 Comments
When Scott Redman. CEO of Sellen Construction was in the process of developing his first building, of the many the company has built, he wanted the arts to play an integral role. In an interview with The Seattle Times, he said...
Go to full post
Serena Williams x Allstate Foundation Purple Purse
Jul 26, 2018 0 Comments
Tennis all-star Serena Williams teamed up with Allstate Foundation Purple Purse and artists, including Isabel Castillo Guijarro to raise awareness about domestic violence. Together, they unveiled a street art campaign that will...
Go to full post
The Art of Ending Stigma
Jul 19, 2018 0 Comments
2016 BCA Honoree Johnson & Johnson is continuing to use the arts for health with the new campaign Art of Ending Stigma. Their company Janssen Pharmaceutical Cos. Is partnering with Mental Health America, OneMind, PeaceLove, and...
Go to full post
Seeing High Seas: Art + Tech in Times Square
Jul 13, 2018 0 Comments
For tech giant Microsoft, partnering with the arts is nothing new. Since their BCA 10 honor in 2013, they have continued to collaborate with artists, including Mel Chin. The Queens Museum and No Longer Empty are hosting his exhibit...
Go to full post
Cool Globes in a Pittsburgh Summer
Jul 12, 2018 0 Comments
Since 2006, Cool Globes: Hot Ideas for a Cooler Planet, an offshoot of a commitment at the Clinton Global Initiative, has placed globes around the world to combat climate change. Using public art, Cool Globes has brought messages...
Go to full post
Museum and Hospital Partner for Art and Medicine
Jul 06, 2018 0 Comments
Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99;...
Go to full post
BOARDway Bound with ArtsWave
Jul 03, 2018 0 Comments
Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99;...
Go to full post
United States Conference of Mayors Approves Arts-related Resolutions
Jun 21, 2018 0 Comments
From June 8-11, mayors from across the nation convened in Boston for the annual meeting of the United States Conference of Mayors (USCM). Among other resolutions related to Arts and Culture Funding and the recognition of Arts...
Go to full post
IKEA Partners with Artisan Refugees for New Line
Jun 20, 2018 0 Comments
IKEA announced that its Brooklyn store will have a new, exclusive line, created by Jordanian women and Syrian refugee artisans. In partnership with the Jordan River Foundation, it created the line TILLTALANDE, which features...
Go to full post
PurePoint Financial Offices Display Local Artists
Jun 19, 2018 0 Comments
PurePoint Financial is a hybrid digital bank that launched in February 2017. Although it has only been around for a year and a half, it is already into its second art exhibit at its flagship Park Avenue location. With the aim...
Go to full post
JetBlue Showing #NonstopPride
Jun 14, 2018 0 Comments
JetBlue is New York’s Hometown Airline. With a strong New York representation amongst staff and with one of the leading resource groups for LGBT workplaces, JetPride, it was an easy connection for the airline to partner with...
Go to full post
Law Firm uses Art to Celebrate Pride Month
Jun 12, 2018 0 Comments
For the 12th year, Clifford Chance Arcus Americas is formally celebrating Gay Pride Month through art. This year, there will be art exhibits celebrating the LGBT+ and allies community in New York and Washington, DC in an exhibition...
Go to full post

Already a partner?

Already a partner?

Learn easy ways to take your partnership to a new level.

Use our ads locally

Use our ads locally

View The pARTnership Movement ad campaign and find ways to use the ads.

pARTnership videos

pARTnership videos

Watch and share our videos from The pARTnership Movement.

Partnership ideas

Partnership ideas

Inspire employees with tickets to the ballet or a concert.

Are you an arts group?

Are you an arts group?

Get listed in our searchable directory.

Recruit talent

Recruit talent

Employees want to live and work in a vibrant community.