Oreo’s latest ad campaign, “Play with Oreo” launched in January with the goal of encouraging play in everyday life, particularly through music, art, and self-expression. Working with The Martin Agency, Oreo sought out ten artists from around the world to share their creative expressions.
What resulted was an exciting series of images inspired by the adjectives given to prompt the artists: dream, dunk, roll, discover, twist, crunch, and rock, among others. The works will be shown in New York, Los Angeles, and Indianapolis throughout March.
Janda Lukin, Senior Director of Oreo, North America says, “As a brand, we are always looking for new ways to experiment, so we wanted to see what would happen when you put Oreo into the hands of creative visionaries who are known for pushing the boundaries in their own right.”
See more of the images here.
Photos, from top: “Discover” Craig + Karl; “Dunk” Alex Trochut & Freddy Arenas; “Crunch” Ryan Todd. Courtesy of Oreo and The Martin Agency.