Business leaders are faced with many decisions. They are responsible for a staff, various departments, as well as decisions that affect the company and ultimately their own livelihoods.
Within these decisions lies a leader’s ability to think outside of the box. Business leaders around the country are being forced to think differently as a way to cope with the ever-changing economic landscape. While this is not a brand new phenomenon, we are seeing an increase in those business leaders who are looking to the arts to build their competitive advantage.
Don’t believe me? Look right in our [Miami] backyard for a few examples of businesses that have partnered with arts organizations: Kaufman Rossin & Co., TD Bank, American Express, and Northern Trust Bank. These companies recognize that the arts play a major role in the community and that people in the community see their name, thus creating brand awareness.
But businesses are in it for more than just brand recognition. Companies that place high value on the arts in their company culture tend to have less turnaround and have more productive employees. These are just some of the incentives to working with the arts.
The InterContinental Miami is a prime example of a successful business-arts partnership as they recently initiated an arts program right in their hotel lobby.
“This past December and January, we proudly launched our inaugural art exhibit, Andy Warhol –“The Model Boy” by David Siqueiros,” says Robert Hill, general manger of the InterContinental Miami. “This arts program is our new initiative to support and create awareness for the burgeoning visual and performing arts community in Downtown Miami and the Greater Miami area.”
Read the rest of the entry on ARTSblog.
*Photo: Attendees admire the works of David Siqueiros at the opening of his show at the InterContinental Miami.