Some of the best arts and business partnerships are ones in which businesses incorporate the arts as part of other charitable efforts. For example, architects in DC collaborated with their colleagues on a creative project this past November to raise awareness about hunger in the city. At the Washington Architectural Foundation's annual Canstruction event, teams created structures made of full cans of food that were then donated to charity. According to Greatergreaterwashington.org, this year's theme was transportation, which resulted in replicas of the Metro map, Washington Dulles International airport, and a Car2Go from firms such as KCCT Architects and Barnes Vanze Architects. Through this year's event, the firms donated a total of 68,313 pounds of food plus $5,070 in “votes” for the Capital Area Food Bank, resulting in 69,600 meals--27.600 more meals than the event raised in 2014.
Canstruction® is an Atlanta, Georgia based charity which hosts competitions, exhibitions and events showcasing colossal structures made out of full cans of food. After the structures are built, the cansculptures® go on display to the public as a giant art exhibition. At the end of the event, all food is donated to local hunger relief organizations. Canstruction® events are held annually in over 150 cities around the world including North America, Australia, South America, Europe, and Asia.
Not only does Canstruction challenge architects to think creatively, enabling them to work collaboratively with their coworkers and hone their design skills in a fun way, but it also allows the businesses to give back to the community where their employees and customers live and work. For these firms, Canstruction is about more than just building a map or a car, it's about building a brand.