I spy with my little eye arts and business partnerships! If you look carefully at the video below of cellist Francisco Vila performing with a beatboxing Southwest Airlines flight attendant, you will notice that Vila is wearing a shirt emblazened with the Aetna logo. Vila was the Second-Prize laureate of the 15th Annual Sphinx Competition, which offers young black and latino classical string players a chance to compete under the guidance of an internationally renowned panel of judges and perform with established professional musicians in a competition setting. Aetna is a proud sponsor of the competition and the Sphinx Virtuosi tour that follows.
In cities throughout the tour, Sphinx musicians visit with children, particularly in underprivileged communities. The musicians, who are generally in their late teens to late 20s, encourage the children they meet to understand and explore classical music as a possible future path for their talent. As they share their stories with children, they also will stress the importance in their own lives of healthy eating, exercise and other healthy behaviors that help them perform at their personal best.
"Children absorb and learn in surround sound and we think these inspiring young musicians can hit the right notes and leave a memorable, powerful message of health, hope and bright futures with the children they meet," said Miguel Centeno, managing director, Aetna Community Relations and Urban Marketing in an Aetna press statement. "We are thrilled to support this tour and to be working with the Sphinx Organization on this unique program."
Check out the following video to see the unexpected benefits of Aetna's partnership with arts organizations like Sphinx.
For more information on Aetna's arts partnerships and CSR initiatives, visit Aetna.com.