Americans for the Arts Board Member Floyd W. Green III is best known as the Corporate Vice President and Head of Community Relations and Urban Marketing at Aetna. He has, however, spent time out of the corporate office and on the stage. From German cabarets and Atlantic City nightclubs, to Harold Melvin and the Blue Notes, Green immerses himself in the many facets of theater.
A recent article by Forefront Magazine interviews Green about how he’s used lessons from the theater world to enhance his skills as a business leader and manager. He says, “It’s like a ‘Night at the Improv.’ You’re in the moment when you’re in a sales call or meeting. It’s all in real time, and it’s just like doing improvisation. If you’re not present in the moment, you will not be genuine or authentic.”
At Aetna, Green advocates for the arts as a tool to improve people’s health and offers unique ways for employees to express their emotions through creative means. Aetna is a 2011 recipient of the BCA 10: Best Businesses Partnering with the Arts in America.
Read the full interview here.
Photo: courtesy of Forefront Magazine.