On October 5, 2016, Aetna Inc., leading health care company, received the 2016 BCA Hall of Fame award. Aetna’s Vice President of Community Relations and Urban Marketing, Floyd Green, accepted the award on the company’s behalf at the BCA 10 gala at the Central Park Boathouse in New York City.
Floyd’s dynamic speech (video below) attributed the arts to so many necessaries of how we “live, work, and play”. Touching on areas connected to mindfulness and creativity, Floyd acknowledged the artistic weave that arises in work, development, and production to spark innovation.
As a 2011 BCA 10 honoree, it was very fitting that Floyd welcomed the other honorees in the room to the “family”. Watch Floyd Green’s acceptance speech below, and learn about how you can nominate a business that partners with the arts for the 2017 BCA 10. If you are a business leader or community leader who wants to share or learn more about partnerships that benefit both the business and arts community, please contact us. We want to hear from you.