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Adobe Promotes Creativity

Posted by Emily Peck
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Ann Lewnes, SVP, Global Marketing at Adobe announced the Adobe Foundation's Creativity Scholarships.  Read Ann's post from the Adobe blog.

 

There’s immeasurable power in personal expression.  It’s the reason that, since its inception, Adobe Youth Voices has worked to encourage personal expression and creativity in students around the world and – along the way – empower them with 21st century digital communication skills.

 

Adobe is especially passionate about this mission, not only because creativity is our business, but because we know that outlets for creativity and expression for students aren’t a given.  In fact, according to a new “State of Creativity” benchmark study just released by Adobe, nearly 60% of those surveyed globally feel that creativity is actually being stifled by their education systems.

 

This statistic has to change.

 

So today, the Adobe Foundation proudly announced the creation of a $1 million Adobe Foundation Creativity Scholarship initiative, giving select Adobe Youth Voices students the chance to go to college and pursue a creative arts field.  We hope our scholarship recipients will be ambassadors for a more creative culture, finding creative ways to improve their communities, and becoming role models for the next generation of the creative workforce. We plan to announce more details on the scholarship application process later in the year.

 

Now more than ever, this investment in young people and in creativity is critical.  We’re honored to play a part.

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