Praised by Rolling Stone as “one of the 50 moments that changed the history of rock ‘n roll,” the Bonnaroo Music and Arts Festival features more than 150 artists and attracts an audience of 80,000 each year. Since 2002, the festival has presented the highest-quality musicians ranging in style from bluegrass, jazz, folk, country, reggae, blues, electronic, hip-hop, Latin, African, and more. The 100-acre entertainment village of Bonnaroo is a cultural hub, comprised of art installations, a comedy club, movie theatre, street performers, silent disco, arcade, beer garden, technology village and an impressive array of food and shopping. The brains behind the operation? AC Entertainment, a 2014 BCA 10 honoree.
AC Entertainment not only presents the arts, but partners with the arts as well. The company has partnered with the Metropolitan Nashville Airport Authority on a program known as Arts at the Airport, designed to turn the airport terminal and surrounding facilities into a space for rotating public art exhibits and permanent acquisitions.
“A part of the Bonnaroo founding mission is to emphasize the impact that the festival has on creativity in both the visual and live performance arts,” said Ashley Capps, CEO of AC Entertainment, in an interview with Pollstar. “The Arts at the Airport is an ever-growing, ever-changing showcase of cultural diversity and creative talent in Tennessee, and we’re proud to have the festival represented on such a grand scale.”
In 2014, AC Entertainment called for artists to submit Bonnaroo-inspired artworks, selecting 3 to be installed in the airport concourses (shown below). The overhanging displays are a powerful presence that engage travelers and promote the festival in a new way, offering a creative marketing solution for AC Entertainment that brings together local artists, festival goers, and the community.
"EYEZ on Bonnaroo" by Peat Wollaeger
"Amaranth Tactical Co-Mission: AK- BNA1 and AK-BNA2" by AK Llamas
"Just a Perfect Day" by Carla Ciuffo
"Spectrum Wind" by Duncan McDaniel
(Images courtesy of Bonnaroo.com.)
The 2014 Bonnaroo Music & Arts Festival has concluded for this year, but the airport installations will remain until January 2015. They stand as a reflection of AC Entertainment’s arts partnerships that have become intertwined with the company’s core mission and values.
For more information on AC Entertainment and the company's support of the arts through its various festivals and events, visit ACEntertainment.com.