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Absolut Drinks Up the Texas Landscape

Posted by Patrick O'Herron
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Absolut, the Swedish vodka brand, has just released the 8th addition to its US-themed flavors—Absolut Texas, a cucumber and serrano chili infused vodka with a befittingly iconic original artistic label. The company has been releasing limited edition flavors based on American cities each year since 2007. Past U.S.-inspired editions include New Orleans, Los Angeles, Boston, Brooklyn, San Francisco, Miami, and Chicago.

 

In the early 1980s, Absolut Vodka developed its classic style of advertising, making use of the iconic design of the vodka bottle itself. In 1986, Andy Warhol created the first of many commissioned artworks to be used in Absolut Vodka's advertising campaigns. From 1986 until 2004, Absolut Vodka maintained and developed a tradition of working closely with artists all around the world.

 

The Absolut Texas bottle was designed in partnership with San Antonio artist Cruz Ortiz, a partnership that is proudly advertised as part of the label design. Ortiz’ imagery features a cowboy boot against a stylized Texas landscape and Absolut founder Lars Olsson Smith wearing a cowboy hat. According to the Absolut Texas website, Absolut has a great history of working with creative talents and Cruz Ortiz was the perfect match for Absolut Texas. Cruz Ortiz, born 1972, lives and works in San Antonio, Texas, and uses print, performance, and film in his work. Cruz has been invited to participate in many major international exhibitions at institutions such as the Louvre in Paris, France and the Los Angeles County Museum of Art.

 

“From the unique Southwestern flavor to the one-of-a-kind bottle design, Absolut Texas is our biggest and boldest Limited Edition flavor to-date,” commented Afdhel Aziz, Brand Director, Absolut Vodka, Pernod Ricard USA. “Absolut Texas was truly designed as a celebration of all the best that contemporary Texas has to offer.”

 

For more information on Absolut Texas, including the collaboration with artist Cruz Ortiz, visit Absolut.com.

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