Last week, Barney’s New York, Samsung Electronics America, and Martha Graham Dance Company unveiled the new Window on Madison Ave. Combining fashion, tech, and art, the display offers passersby, shoppers, and art enthusiasts the opportunity to experience the world-renowned Martha Graham Dance Company in a piece choreographed by Cynthia Stanley. Stanley’s Husband Theo Stanley of Harbor Picture Company directed “Mantle.”
The piece features eight current and former Martha Graham Dancers, wearing exclusive pieces by noted designers Craig Green, Lowe, Prabal Gurung, Rick Owens, and the Row. In addition to showcases the dancers, choreographers, and the fashion, “Mantle” is also providing people the opportunity to experience something through Virtual Reality. Using Oculus VR headsets, audiences can explore the dancers and the designs from a new perspective.
Together, these businesses and the arts are proving that the intersection between industries helps reach new customers and admirers.
Photo credit: Current and former Martha Graham Dancers in "Mantle," photo by Theo Stanley