News

Arts and business news from around the country.

RSS

A BCA 10 Honoree That "Feeds the Beat"

Posted by Patrick O'Herron
0 Comments

Taco Bell®, a subsidiary of Yum! Brands, Inc., a 2013 BCA 10: Best Businesses Partnering with the Arts in America honoree, has just created its first rockumentary. "Hello Everywhere," part of the company’s Feed the Beat initiative, was filmed this year at South by Southwest (SXSW), the annual music, film, and interactive conference and festival held in Austin, Texas.

 

The Feed The Beat program began in 2006 as an organic effort to help feed up-and-coming artists on tour by giving them Taco Bell gift cards.It has since expanded with innovative ways to leverage the brand's relationships with network partners and sponsorships, involving Taco Bell's strong online presence. Since its inception, Feed the Beat has supported more than 600 up-and-coming artists on tour. The brand continues to help its fans live más (sic) through exclusive opportunities that connect fans with bands and bands with fans, socially.

 

“Hello Everywhere” gives fans an exclusive behind-the-scenes look at the success stories of two artists—indie band Passion Pit and indie artist Wildcat! Wildcat! Fans will follow the artists in backstage access, cameras on the tour bus and intimate conversations, exploring how social media has impacted the musicians both in their discovery and the promotion of their music. The 50-minute film, also featuring other SXSW performers, will be released on August 25 to fans on VEVO, a partner on the film project, and later on Sony Pictures Television's digital entertainment network, Crackle. View the trailer below.

 

 

Taco Bell has tens of millions of followers on social media platforms (supported by DigitastLBi, Taco Bell’s lead digital agency) and recognizes the advantage this brings the brand in connecting with fans online—the same connection that exists between fans and bands. It was this connection that inspired the film’s name and theme.

 

“The name of the film 'Hello Everywhere' takes the familiar local greeting from bands on stage and updates it for the socially-connected world we live in, which is what the documentary uncovers through story after story from fans and Passion Pit and Wildcat! Wildcat!” comments film director Same Jones. “The film will give fans and other up-and-coming artists a unique look at the evolving road to success bands experience in this new age of discovery for the music industry.”

 

Congratulations to Yum! Brands Inc. and subsidiary Taco Bell for their arts partnerships that continue to make them among the best businesses partnering with the arts in America!

 

Feed the Beat will again open submissions in 2014; to be eligible, artists need to have a dedicated fan base, be on tour during the fall and have a dedicated web page. Additional details on Feed The Beat and a list of all current and alumni artists are available on FeedTheBeat.com.

 

For more information on Taco Bell’s Feed the Beat, follow at facebook.com/feedthebeat, @FeedtheBeat on Twitter, and Instagram.com/feedthebeat.

Related
Comments
blog comments powered by Disqus

More News

Oath Foundation and Gucci Tribeca Documentary Fund
Aug 08, 2018 0 Comments
Oath Foundation, funded by Oath, is partnering with Tribeca Film Institute to support documentaries focused on social issues. In collaboration with the Gucci Tribeca Documentary Fund, they provide documentaries in post-production...
Go to full post
PNC Keeping Arts Alive in its Communities
Aug 03, 2018 0 Comments
BCA 10 Honoree PNC continues to use the arts to bring its communities together. Through PNC Arts Alive, the company’s foundation is supporting access to arts experiences through affordable pricing, mobile studios, sensory friendly...
Go to full post
Seattle Boasts Shepard Fairey Mural at 9th and Thomas
Jul 30, 2018 0 Comments
When Scott Redman. CEO of Sellen Construction was in the process of developing his first building, of the many the company has built, he wanted the arts to play an integral role. In an interview with The Seattle Times, he said...
Go to full post
Serena Williams x Allstate Foundation Purple Purse
Jul 26, 2018 0 Comments
Tennis all-star Serena Williams teamed up with Allstate Foundation Purple Purse and artists, including Isabel Castillo Guijarro to raise awareness about domestic violence. Together, they unveiled a street art campaign that will...
Go to full post
The Art of Ending Stigma
Jul 19, 2018 0 Comments
2016 BCA Honoree Johnson & Johnson is continuing to use the arts for health with the new campaign Art of Ending Stigma. Their company Janssen Pharmaceutical Cos. Is partnering with Mental Health America, OneMind, PeaceLove, and...
Go to full post
Seeing High Seas: Art + Tech in Times Square
Jul 13, 2018 0 Comments
For tech giant Microsoft, partnering with the arts is nothing new. Since their BCA 10 honor in 2013, they have continued to collaborate with artists, including Mel Chin. The Queens Museum and No Longer Empty are hosting his exhibit...
Go to full post
Cool Globes in a Pittsburgh Summer
Jul 12, 2018 0 Comments
Since 2006, Cool Globes: Hot Ideas for a Cooler Planet, an offshoot of a commitment at the Clinton Global Initiative, has placed globes around the world to combat climate change. Using public art, Cool Globes has brought messages...
Go to full post
Museum and Hospital Partner for Art and Medicine
Jul 06, 2018 0 Comments
Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99;...
Go to full post
BOARDway Bound with ArtsWave
Jul 03, 2018 0 Comments
Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99;...
Go to full post
United States Conference of Mayors Approves Arts-related Resolutions
Jun 21, 2018 0 Comments
From June 8-11, mayors from across the nation convened in Boston for the annual meeting of the United States Conference of Mayors (USCM). Among other resolutions related to Arts and Culture Funding and the recognition of Arts...
Go to full post
IKEA Partners with Artisan Refugees for New Line
Jun 20, 2018 0 Comments
IKEA announced that its Brooklyn store will have a new, exclusive line, created by Jordanian women and Syrian refugee artisans. In partnership with the Jordan River Foundation, it created the line TILLTALANDE, which features...
Go to full post
PurePoint Financial Offices Display Local Artists
Jun 19, 2018 0 Comments
PurePoint Financial is a hybrid digital bank that launched in February 2017. Although it has only been around for a year and a half, it is already into its second art exhibit at its flagship Park Avenue location. With the aim...
Go to full post
JetBlue Showing #NonstopPride
Jun 14, 2018 0 Comments
JetBlue is New York’s Hometown Airline. With a strong New York representation amongst staff and with one of the leading resource groups for LGBT workplaces, JetPride, it was an easy connection for the airline to partner with...
Go to full post
Law Firm uses Art to Celebrate Pride Month
Jun 12, 2018 0 Comments
For the 12th year, Clifford Chance Arcus Americas is formally celebrating Gay Pride Month through art. This year, there will be art exhibits celebrating the LGBT+ and allies community in New York and Washington, DC in an exhibition...
Go to full post

Already a partner?

Already a partner?

Learn easy ways to take your partnership to a new level.

Use our ads locally

Use our ads locally

View The pARTnership Movement ad campaign and find ways to use the ads.

pARTnership videos

pARTnership videos

Watch and share our videos from The pARTnership Movement.

Partnership ideas

Partnership ideas

Inspire employees with tickets to the ballet or a concert.

Are you an arts group?

Are you an arts group?

Get listed in our searchable directory.

Recruit talent

Recruit talent

Employees want to live and work in a vibrant community.