News

Arts and business news from around the country.

RSS

6 Ways the Arts Can Help Your Business Thrive in 2016

Posted by Stacy Lasner
0 Comments

Foster Critical Thinking & Innovation

Did you know that GE has a new division called FirstBuild (a 2015 BCA 10 honoree) that brings artists into the factory to help create the next generation of appliances? Or that litigation firm Faegre Baker Daniels LLP uses theater to train its lawyers? The increased demand for customized products and services and the rise in consumer power is leading to an emphasis on continuous innovation. Last year we learned from BCA 10 honoree U.S. Bank’s CEO Richard Davis that CEOs representing the country’s top companies now believe that creativity is the most important attribute of a future C-Suite senior leader. Americans for the Arts’ and The Conference Board’s Ready to Innovate study also supports their claim.

 

To learn how businesses are using the arts to foster critical thinking and drive innovation, read this essayYou can find additional examples here.

 

Engage Employees, Especially Millennials

2014 BCA 10 honoree Hallmark displays employee art. Facebook offers art classes to employees. 2015 BCA 10 honoree NV Energy's employees volunteer with local arts organizations and at arts events. “Employee engagement” is not just a buzzword or a passing trend. It holds powerful benefits for businesses. For example, many studies show that employees (particularly millennials) who frequently participate in workplace volunteer activities are more likely to be proud, loyal, and satisfied employees. The arts offers businesses many opportunities to engage employees both in and out of the workplace (a topic we’ll explore more on pARTnershipMovement.org in 2016).

 

Find more examples of how the arts can help engage employees.

 

Recruit & Retain Talent

Creative employees want to live and work in a vibrant community; if you build it, they will come. According to a recent Cone Communications study, 76 percent of millennials consider a company’s social and environmental commitments before deciding where to work. Millennials are also highly mobile. Today’s businesses are not just competing for talent against other companies, but also against other communities, cities, states, and countries. In 2014, a survey by ManpowerGroup showed that 40 percent of U.S. employers have difficulty filling jobs. How do communities like Des Moines, Iowa and Corning, New York attract top employees? They invest heavily in local arts and culture.

 

For an example of how business support of the arts helps attract creative talent, read this essay about the transformation of Des Moines. You can find additional examples here.

 

Put Your Company in the Spotlight

In 2015, BCA 10 company Zions Bank showcased costumes from a local ballet company in the bank’s branches, which resulted in substantial media coverage and increased visitors for both the bank and the ballet. Celebrating the arts is a way to build a powerful presence and engage with multiple stakeholders quickly and effectively. According to Americans for the Arts’ BCA National Survey of Business Support of the Arts (the next iteration of which will be released in 2016), 79 percent of businesses agree that the arts increase name recognition.

 

To learn how Portland General Electric partnered with the arts to build an emotional connection to their intangible product, read this essay. Learn about other ways the arts can help you put your business in the spotlight.

 

Advance Corporate Objectives & Strategies

Over the holidays, competitors Apple and Microsoft both sent powerful messages to consumers through music. In August 2015, Google demonstrated its support of people with disabilities through a visual display on the steps of prominent buildings in Washington DC, which also called attention to Google’s Cultural Institute. The arts are an incredibly effective way of breaking through to audiences facing information overload. Consider the flash mob trend and the rise of video in marketing. According to an article in The Guardian quoting research by Cisco, by 2017, video will account for 69% of all consumer internet traffic.

 

Learn how other businesses are using the arts to advance corporate objectives and communicate strategic messages in this essay, and find additional examples here.

                                                               

Contribute to the Economy & Quality of Life

When you partner with local arts, you partner with the whole city. The arts enhance community development, create jobs, spur urban renewal, attract new businesses, draw tourism dollars, and more. Nationally, the nonprofit arts and culture industry generates $135.2 billion in economic activity every year—$61.1 billion in spending by organizations and an additional $74.1 billion in event-related spending by their audiences. For 2015 BCA 10 honoree, commercial real estate firm Prospective Inc., the impact of the arts on the company’s bottom line is undeniable. “The impact of the arts on demand for office, retail, and residential real estate, result(s) in higher valuations of commercial and residential properties and increased tax revenues to local, county, and state government. Investment in the arts provides a powerful economic return,” said Joe Ritchey, Principal of Prospective Inc.

 

Read more about how supporting the arts helps contribute to the economy and check out how other businesses are contributing to their local economies through the arts.

 

Want to learn more? Find additional ways that the arts can help your business thrive in 2016.

 

How has partnering with the arts impacted your business? Tell us on Twitter using #ArtsandBiz or email us at pARTnership@artsusa.org.

Related
Comments
blog comments powered by Disqus

More News

It’s a Celebration! The 2017 BCA 10 Gala: Best Businesses That Partner with the Arts
Oct 19, 2017 0 Comments
On October 11th, business and arts leaders gathered at the iconic Central Park Boathouse in New York City to honor the best businesses partnering with the arts in America at the annual BCA 10 Awards. Now in its 13th year, this...
Go to full post
BCA 10 Spotlight: AutoZone, Inc. in Memphis, Tennessee
Oct 18, 2017 0 Comments
"Even as AutoZone has evolved over the last 36 years, we’ve maintained a steadfast commitment to our hometown of Memphis, Tennessee. Leadership and active participation in our region’s arts and culture are essential to community...
Go to full post
The Best Businesses Partnering with the Arts are Featured in Forbes
Oct 11, 2017 0 Comments
This year's BCA 10 honorees are using the arts to meet business goals in moving ways. We are proud to recognize them with an ad in the 100th Anniversay Issue of Forbes, "100 Greatest Business Minds" (page 169, September 28)...
Go to full post
Hear from the Business Leaders of the 2017 BCA 10: Best Businesses Partnering with the Arts
Oct 02, 2017 0 Comments
Now that you have read about this year’s BCA 10 honorees, let’s take the time to meet the leaders. These business executives, representing a range of industries from hotels to healthcare to retail, are inspiring. Support them...
Go to full post
2012 BCA 10 Winning Tampa Bay Times Spreads Joy of Literature with Times Festival of Reading
Sep 28, 2017 0 Comments
Every fall, the Tampa Bay Times marketing department produces a celebration of the literary arts known as the Times Festival of Reading. This one day event draws thousands of book lovers, as well as famous authors from across...
Go to full post
2011 BCA Winning Law Firm, Baker Botts L.L.P., Says the Arts Are Essential
Sep 26, 2017 0 Comments
A major supporter of the arts since the 19th century, Baker Botts, an international law firm, strives to be a good corporate citizen, helping arts organizations thrive and providing opportunities for its employees and clients...
Go to full post
2011 BCA 10 Winner, Walt Disney World Resort, Helps Communities Shine with the Arts
Sep 22, 2017 0 Comments
Disney is an avid supporter of the local community, with grant programs such as Helping Kids Shine, which has awarded $10,000 to $100,000 to support programs that inspire creativity, encourage compassion and promote health and...
Go to full post
2011 BCA 10 Winner, Booz Allen, Supports the Arts in Education with Norman Rockwell Exhibit
Sep 19, 2017 0 Comments
For the past 90 years, Booz Allen Hamilton  has donated millions of dollars to and volunteered thousands of hours for arts nonprofits and programs.   Committed to the promotion of a quality education, many of Booz Allen Hamilton’s...
Go to full post
2011 BCA Awardee, Aetna, Promotes Creativity in the Workforce
Sep 14, 2017 0 Comments
From music to dance, fine arts to performing arts, Aetna believes that the Arts can enhance one’s personal wellbeing, revitalize a community and create a world that bridges cultures and differences.   The company sees creativity...
Go to full post
2011 BCA Awardee, Wilde Lexus of Sarasota, Supports Arts to the Core
Sep 12, 2017 0 Comments
Wilde is located in Sarasota County, FL—a community known for its wealth of cultural amenities, organizations, initiatives, and events. In providing service to its community, Wilde Lexus of Sarasota has made community involvement...
Go to full post
2011 BCA 10 winner, 3M, Honors Artistry and Innovation with 3M Art and Technology Award
Sep 07, 2017 0 Comments
In 2015 3M partnered with the Minneapolis Institute of Art (MIA) to recognize creative thinking, imagination and innovation in the field of technology with the 3M Art and Technology Award, which offers winners a $25,000 prize...
Go to full post
Behind the Business: Learning about the 2017 BCA 10 Honorees, Best Businesses Partnering with Arts in America
Aug 29, 2017 0 Comments
On October 11th, businesses of all types and sizes will come together for the BCA 10 gala at the Central Park Boathouse in New York to be recognized by Americans for the Arts for their outstanding commitment to the arts.   But...
Go to full post
2006 BCA 10 Winner, The Star-Telegram, Opens Minds and Hearts to the Arts in North Texas
Aug 24, 2017 0 Comments
Amon G. Carter Sr. established The Star-Telegram, a Fort Worth, Texas based newspaper, nearly a century ago on the notion that public service is necessary for any newspaper that wants to make life better for those it serves...
Go to full post
2008 BCA 10 Winner, First Tennessee Bank, Supports Community Unity with Fun Fest
Aug 22, 2017 0 Comments
First Tennessee Bank is a staunch believer that art plays a vital role in a healthy community, and helps express the diversity within its shared humanity. For this reason, First Tennessee Bank continues to give back to its state...
Go to full post

Already a partner?

Already a partner?

Learn easy ways to take your partnership to a new level.

Use our ads locally

Use our ads locally

View The pARTnership Movement ad campaign and find ways to use the ads.

pARTnership videos

pARTnership videos

Watch and share our videos from The pARTnership Movement.

Partnership ideas

Partnership ideas

Inspire employees with tickets to the ballet or a concert.

Are you an arts group?

Are you an arts group?

Get listed in our searchable directory.

Recruit talent

Recruit talent

Employees want to live and work in a vibrant community.