News

Arts and business news from around the country.

RSS

2011 BCA Awardee, Aetna, Promotes Creativity in the Workforce

Posted by Mariama Holman
0 Comments
2011 BCA Awardee, Aetna, Promotes Creativity in the Workforce

From music to dance, fine arts to performing arts, Aetna believes that the Arts can enhance one’s personal wellbeing, revitalize a community and create a world that bridges cultures and differences.

 

The company sees creativity in the workplace as essential to problem-solving and innovation, citing research from Psychology Today that indicates that creativity is the number one strategic priority for organizations and the world, at large.

 

Floyd W. Green III, Vice President and head of Community Relations and Marketing at Aetna says that, “Supporting the arts and people with an artistic background and passion aligns with Aetna’s goal of creating a talented, diverse workforce that can help this company thrive in the future. We are consistently striving to create unique new ideas that can help our business. At the core, art and innovation are incredibly similar and connected. In order to be a leader, we need to think creatively.”

 

For this reason, Aetna partnered with the Greater Hartford Arts Council to foster teamwork and creativity within employees by giving their workers a chance to create a work of art. The program, called Work of Art, gave Aetna employees a chance to work together on a painting that was assembled from small canvasses into one large painting, which would be displayed at the company’s headquarters.

 

Local artist, Nina Salazar worked alongside the Arts Council to help facilitate the project for employees – engaging workers to be creative and discover their artistic side.

 

Employees at first were excited, but hesitant, given they did not see themselves as artists, however by the end of the project, workers were inspired by their collective work and creative potential, becoming completely engrossed in the activity.

The work Aetna does with its employees is mirrored within the community. Aetna focuses on initiatives that explore the spirit of hope, health and diversity through the arts.

 

Historically headquartered in Hartford, CT, Aetna has directed more than 70 percent of its arts funding toward Connecticut cultural institutions, supporting 257 programs, events, and activities. Aetna is one of the founding funders of the Greater Hartford Arts Council (GHAC), having been a leader and core supporter since GHAC was established in 1971. Since 2006, Aetna has contributed more than $4.9 million to arts programs nationwide, sponsoring dozens of major exhibitions and performances.

 

Aetna also lends significant leadership to arts organizations’ programming and fundraising efforts. It was among the first to host a workplace giving campaign in 1995 and to enter the "$100,000 Club,” a special designation given to companies whose employees raise more than $100,000 a year for the Arts. Aetna’s workplace giving has raised $1,220,156. As for volunteer work, Aetna employees have logged more than 2.3 million volunteer hours since 2003.

 

Aetna is also a recipient of the 2016 BCA 10 Hall of Fame Award.

 

Photo: A message on the Apollo Theater’s marquee, thanking Aetna for sponsoring Apollo Theater’s Family Day. Image sourced from Aetna.

Related
Comments
blog comments powered by Disqus

More News

BCA 10 Spotlight: West Bend Mutual Insurance Company (West Bend, WI)
Sep 20, 2018 0 Comments
Americans for the Arts is excited to honor West Bend Mutual Insurance at the BCA 10 Gala on October 2, 2018 in New York City. Click here to learn more about the BCA10.   “The arts can have a profound impact on people of all...
Go to full post
BCA 10 Spotlight: Fifth Third Bank (Cincinnati, OH)
Sep 17, 2018 0 Comments
Americans for the Arts is excited to honor Fifth Third Bank at the BCA 10 Gala on October 2, 2018 in New York City. Click here to learn more about the BCA 10.   “Fifth Third Bank is committed to building thriving and vibrant...
Go to full post
BCA 10 Spotlight: Phillips 66 (Houston, TX)
Sep 13, 2018 0 Comments
“As a company committed to improving lives, Phillips 66 is proud to support the arts. Our communities are enriched by the arts, precisely because art touches and changes lives in ways that are positive and profound. It’s one...
Go to full post
Quaver Music Supports Arts Education
Sep 11, 2018 0 Comments
September 9-15 is National Arts in Education Week!   Passed by Congress in 2010, House Resolution 275 designates the week beginning with the second Sunday in September as National Arts in Education Week. During this week, the...
Go to full post
BCA 10 Spotlight: The Standard (Portland, OR)
Sep 10, 2018 0 Comments
Americans for the Arts is excited to honor The Standard at the BCA 10 Gala on October 2, 2018 in New York City. Click here to learn more about the BCA10.   “Fostering an appreciation for the arts helps build a foundation for...
Go to full post
BCA Spotlight: VF Corporation (Greesnboro, NC)
Sep 06, 2018 0 Comments
Americans for the Arts is excited to honor VF Corporation at the BCA 10 Gala on October 2, 2018 in New York City. Click here to learn more about the BCA10.   “VF has a proud history of supporting the arts in the communities...
Go to full post
BCA 10 Spotlight: Fosun International Shanghai CN (New York Office)
Sep 03, 2018 0 Comments
Americans for the Arts is excited to honor Fosun at the BCA 10 Gala on October 2, 2018 in New York City. Click here to learn more about the BCA10.   “Fosun has been a champion of the arts for many years, both domestically in...
Go to full post
BCA 10 Spotlight: Zions Bank (Salt Lake City, UT)
Aug 30, 2018 0 Comments
Americans for the Arts is excited to honor Zions Bank at the BCA 10 Gala on October 2, 2018 in New York City. Click here to learn more about the BCA10.   “There are many similarities between the arts and business.  Both push...
Go to full post
BCA 10 Spotlight: Tierney (Philadelphia, PA)
Aug 27, 2018 0 Comments
Americans for the Arts is excited to honor Tierney at the BCA 10 Gala on October 2, 2018 in New York City. Click here to learn more about the BCA10.   “Art is at the heart of everything we do and it inspires our creativity...
Go to full post
BCA 10 Spotlight: Churchill Downs (Louisville, KY)
Aug 23, 2018 0 Comments
Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99;...
Go to full post
On the "Streets of Bakersfield," Buses are Works of Art
Aug 16, 2018 0 Comments
Golden Empire Transit (GET), based in Bakersfield, CA, has been serving city for over forty years. As the mass transit operator in town, they play an integral role in the city’s infrastructure and economy, and have used this...
Go to full post
Oath Foundation and Gucci Tribeca Documentary Fund
Aug 08, 2018 0 Comments
Oath Foundation, funded by Oath, is partnering with Tribeca Film Institute to support documentaries focused on social issues. In collaboration with the Gucci Tribeca Documentary Fund, they provide documentaries in post-production...
Go to full post
PNC Keeping Arts Alive in its Communities
Aug 03, 2018 0 Comments
BCA 10 Honoree PNC continues to use the arts to bring its communities together. Through PNC Arts Alive, the company’s foundation is supporting access to arts experiences through affordable pricing, mobile studios, sensory friendly...
Go to full post
Seattle Boasts Shepard Fairey Mural at 9th and Thomas
Jul 30, 2018 0 Comments
When Scott Redman, CEO of Sellen Construction, was in the process of developing his first building, of the many the company has built, he wanted the arts to play an integral role. In an interview with The Seattle Times, he said...
Go to full post

Already a partner?

Already a partner?

Learn easy ways to take your partnership to a new level.

Use our ads locally

Use our ads locally

View The pARTnership Movement ad campaign and find ways to use the ads.

pARTnership videos

pARTnership videos

Watch and share our videos from The pARTnership Movement.

Partnership ideas

Partnership ideas

Inspire employees with tickets to the ballet or a concert.

Are you an arts group?

Are you an arts group?

Get listed in our searchable directory.

Recruit talent

Recruit talent

Employees want to live and work in a vibrant community.