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2011 BCA 10 Winner, Booz Allen, Supports the Arts in Education with Norman Rockwell Exhibit

Posted by Mariama Holman
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2011 BCA 10 Winner, Booz Allen, Supports the Arts in Education with Norman Rockwell Exhibit

For the past 90 years, Booz Allen Hamilton  has donated millions of dollars to and volunteered thousands of hours for arts nonprofits and programs.

 

Committed to the promotion of a quality education, many of Booz Allen Hamilton’s arts-related sponsorships contain a component for students.

 

Major funding examples include the Norman Rockwell exhibition at the Smithsonian American Art Museum in 2010, the Edward Hopper exhibition at the National Gallery of Art in 2007, Imagination Stage, National Ballet, Inc., National Museum of Natural History, Evidence Dance Company, and the Studio Museum located in Harlem—just to name a few. In addition, the firm has provided thousands of Girl Scouts and Boy Scouts of America special opportunities to visit museums in order to instill a lifelong appreciation for the arts in America’s youth.

 

The Smithsonian American Art Museum’s Norman Rockwell exhibition, “Telling Stories: Norman Rockwell from the Collections of George Lucas and Steven Spielberg,” was the first to ever explore the connection between the iconic artist and film. For the Rockwell exhibition, the firm’s funding allowed the museum to implement a new format for their teachers’ kits in order to reach more schools.

 

In fact, 4,500 teachers accessed the Rockwell materials and more than 6,000 students toured the exhibition.

 

“In Norman Rockwell’s art, we see ourselves, our families and our neighbors—the heart and spirit of America,” said Ralph W. Shrader, former CEO of Booz Allen Hamilton. “We are delighted to support the Smithsonian American Art Museum on this major project, including an exciting series of public programs.”

 

The company is actively involved in the goals of arts nonprofits by providing financial contributions as well as pro bono consulting and ad and marketing support. For the Rockwell exhibit, members of the firm’s communications team worked tirelessly with the museum staff to develop a full-scale, Booz Allen Hamilton funded advertising campaign.

 

Booz Allen Hamilton employees shared their intellectual resources to enhance the museum’s advertising reach and media placement. The Smithsonian American Art Museum reported that, thanks to Booz Allen Hamilton’s support, 706,000 people visited the museum during the exhibition period, a 52 percent increase in attendance during the same period from the previous year.

 

 

The firm develops an audience within Booz Allen Hamilton, fostering an appreciation for the arts and supporting employees who volunteer their personal time to arts nonprofits. The firmholds Friends & Family Day at the museums they partner with, allowing employees to visit the exhibitions before the museum opens to the general public. Booz Allen Hamilton also purchases annual seasons of corporate seats at Wolf Trap, Warner Theater, National Theater, Strathmore, and the Kennedy Center and provides free tickets for employees via lottery every month so that, on an ongoing basis, employees enjoy and support the arts. To recognize the volunteer efforts of its employees at arts organizations, the company provides an unlimited number of cash contributions in the form of Volunteer Service Grants.

 

Photo: Norman Rockwell’s “Shadow Artist.” A shadow artist entertains, entrances and inspires young children.  Image sourced from artdaily.com

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