This year, NV Energy was named Nevada's first BCA 10 honoree for its support of the arts. In an op-ed in the Reno Gazette-Journal, the company's Community Relations Manager, Karen Ross, spotlights three reasons that businesses should support the arts.
- A thriving arts community helps recruit talent.
- The arts contribute to the economy and quality of life.
- Arts drive tourism.
A thriving arts community helps recruit talent.
"Employees want to live and work in a vibrant community. Arts businesses and the creative people they employ stimulate innovation, strengthen America’s competitiveness in the global marketplace, and play an important role in building and sustaining economic vibrancy," says Ross.
The arts contribute to the economy and quality of life.
Americans for the Arts' Arts & Economic Prosperity study discusses the important financial impact of arts and cultural organizations and their audiences.
Arts drive tourism.
Arts travelers are ideal tourists, staying longer and spending more to seek out authentic cultural experiences. The U.S. Department of Commerce reports that the percentage of international travelers including museum visits on their trip has grown steadily since 2003 (18 to 28 percent). The share attending concerts and theater performances has grown from 14 to 18 percent since 2003.
"Support for the arts contributes to communities that thrive and grow," Ross says. "Although the return on investment for a business may at first seem intangible, the long-term results speak for themselves in terms of economic diversification, tourism and educational performance."
Photo: Sculpture at the annual Artown festival in Reno, which is supported by NV Energy.