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"3 Reasons Your Business Should Support the Arts" from NV Energy's Community Relations Manager

Posted by Stacy Lasner
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This year, NV Energy was named Nevada's first BCA 10 honoree for its support of the arts. In an op-ed in the Reno Gazette-Journal, the company's Community Relations Manager, Karen Ross, spotlights three reasons that businesses should support the arts.

 

  1. A thriving arts community helps recruit talent.
  2. The arts contribute to the economy and quality of life.
  3. Arts drive tourism.

 

A thriving arts community helps recruit talent.

"Employees want to live and work in a vibrant community. Arts businesses and the creative people they employ stimulate innovation, strengthen America’s competitiveness in the global marketplace, and play an important role in building and sustaining economic vibrancy," says Ross.

 

Learn more about how the arts can help a community recruit talent.

 

The arts contribute to the economy and quality of life.

Americans for the Arts' Arts & Economic Prosperity study discusses the important financial impact of arts and cultural organizations and their audiences.

 

Learn more about how the arts contribute to the economy and quality of life.

 

Arts drive tourism.

Arts travelers are ideal tourists, staying longer and spending more to seek out authentic cultural experiences. The U.S. Department of Commerce reports that the percentage of international travelers including museum visits on their trip has grown steadily since 2003 (18 to 28 percent). The share attending concerts and theater performances has grown from 14 to 18 percent since 2003.

 

Learn more about how the arts impacts tourism.

 

"Support for the arts contributes to communities that thrive and grow," Ross says. "Although the return on investment for a business may at first seem intangible, the long-term results speak for themselves in terms of economic diversification, tourism and educational performance."

 

Read the full op-ed here.

 

Photo: Sculpture at the annual Artown festival in Reno, which is supported by NV Energy.

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NV Energy Shares Its Arts & Business Story Statewide

Posted by Stacy Lasner
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NV Energy Shares Its Arts & Business Story Statewide

2015 BCA 10 honoree NV Energy employees have traveled across Nevada to share the story of their successful arts and business partnerships and celebrate their BCA 10 recognition. NV Energy has been supportive of the arts for nearly 30 years through the NV Energy Foundation, and in the past 10 years alone, the foundation has committed $3.4 million towards arts and culture initiatives in rural and urban Nevada.

 

In collaboration with the Nevada Arts Council, the agency who nominated NV Energy for the award, the announcements began in Reno, Nevada on June 30, 2015, hosted by Arts for All Nevada at the Lake Mansion. The strategy was to invite local media and representatives of arts organizations supported by NV Energy and the NV Energy Foundation from throughout the state to learn of this prestigious and first-time award for a business in Nevada.

 

Subsequent events were hosted in Elko, Nevada on July 6 at the Northeastern Nevada Museum and in Las Vegas on July 15 at The Smith Center for the Performing Arts. The host locations represented the diversity of communities in Nevada from the western frontier to Nevada’s most urban centers. Nevada Arts Council Board Members were present at each event to provide the background and context of the award.

 

“The Nevada Arts Council submitted this nomination because the Nevada Arts Council and NV Energy and the NV Energy Foundation are committed to ensuring that Nevada remains rich in arts,” said Susan Boskoff, executive director of the Nevada Arts Council. “We mutually believe that the arts are absolutely essential to the wellbeing of our state - creating vibrant communities, diversifying local economies and providing our children a complete education.”

 

“At NV Energy we believe the arts are essential to the quality of life for all Nevadans wherever they live,” said Paul Caudill, NV Energy president and CEO. Caudill is also chairman of the NV Energy Foundation. “The arts build vibrant communities - whether large or small, urban, or rural. Not only are the arts good for communities, they are good for business and are critical to economic diversification, tourism and educational reform strategies. While this award is an honor, the recognition is really a reflection on the thriving arts organizations working so hard every day to create art opportunities for all of us to enjoy.”

 

Learn more about NV Energy’s arts contributions.

 

Do you know of a business that deserves to be recognized for the contributions to the arts? Nominations for the 2016 BCA 10 awards open in November 2015. Learn more about the BCA 10.

 

Photo features NV Energy's Mary Simmons, Vice President, Business Development and Community Strategy, being interviewed by a local news station in Reno. Courtesy of NV Energy.
 

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Corporate Diversity Training Takes the Stage

Posted by Emily Peck
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Bloomberg Businessweek recently featured an article on the Mirage Hotel & Casino's new diversity training program. Instead of cajoling employees to participate in the optional diversity training program, the company had employees singing, dancing and putting on a show.

 

 

MGM Resorts "Inspiring Our World" from MultiVu Video on Vimeo.

 

 

Read an excerpt from the article:

 

"Roxanne Ramirez usually manages the card and gaming tables at the Mirage Hotel & Casino in Las Vegas, but today she’s dancing for her paycheck. “I have no idea what I’m doing up there,” she says backstage at the Mandalay Bay Events Center, where she’s just finished singing and making jazz hands in front of 7,000 co-workers. Ramirez is one of 70 MGM Resorts International (MGM) employees who wrote, produced, and are now starring in their own production, Inspiring Our World: A Musical Journey, which explores MGM’s commitment to diversity and sustainability. It just may be the only corporate training program that involves sequined leotards.

 

The show, led by motivational speaker Ondra Berry, features all the corniness of a typical company event: group handshakes, mission statements, and claims that the employees work for “the greatest company in the world.” But instead of using PowerPoint slides, MGM has decided to set its spiel to music. It’s a one-shot attempt to get all of its 62,000 Las Vegas-based employees through its corporate diversity program, a voluntary two-day course that attracted only a fraction of MGM’s workers in the past. “We just couldn’t get our message out there fast enough, and we needed a way to reach everyone,” says Patty Coaley, director of diversity education at the company. Jim Murren, MGM’s chief executive officer, agrees. “People think ‘diversity’ just applies to stuff that happened in the 1960s, but we really wanted to broaden the scope to apply to everyone,” he says.

 

More than 120 employees auditioned to be a part of the show, which had 10 performances over three days in mid-December. Coaley and two other organizers didn’t ask for specific talents—they just had people arrive and do whatever they felt they did best. Ramirez sang Etta James’s At Last during her audition, while Joel Heidtman, a butler in the luxury suites in the Monte Carlo, juggled. “It was just like America’s Got Talent,” he says. “Everyone did something different.”"


Read the entire article at www.businessWeek.com.

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Zappos Shoe Company Makes Its Mark in Downtown Las Vegas

Posted by Timarie Harrigan
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Zappos CEO Mr. Hsieh has hundreds of employees donating time to brainstorm ideas for new restaurants, bars, and artistic opportunities near Las Vegas City Hall. This includes purchasing the rights to First Friday, a monthly celebration of the downtown art scene, and donating $2 million to the Smith Center for the Performing Arts. For more information, www.lasvegassun.com.

 

*This post was originally posted in BCAnoteworthy.

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