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Arts and business news from around the country.

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The Marketing Power of Music
Jan 13, 2015 0 Comments
The 8 reasons businesses partner with the arts teach us that the arts can put your business in the spotlight, building market share, enhancing brand, and reaching new customers. Think about the branding power of music—the Olympics...
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Universal Music Classics Partners with U. Miami’s Frost School of Music
Nov 19, 2014 0 Comments
Universal Music Classics (a subsidiary of Universal Music Group) and the University of Miami’s Frost School of Music have announced plans to forge a business-academic partnership called Universal Music U @ Frost, intended to...
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Aetna's Partnership with the Sphinx Organization Reaches New Heights
Nov 12, 2014 0 Comments
I spy with my little eye arts and business partnerships! If you look carefully at the video below of cellist Francisco Vila performing with a beatboxing Southwest Airlines flight attendant, you will notice that Vila is wearing...
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Starbucks' Little Big Show Benefits the Arts
Oct 28, 2014 0 Comments
It’s the little show with a big impact! Starbucks, in tandem with KEXP and the Seattle Theatre Group (STG), presents Little Big Show, a concert series that benefits Seattle-area arts organizations. Little Big Show performances...
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Budweiser is MADE for Music
Jul 31, 2014 0 Comments
(Image courtesy of PRNewswire.com.)   Budweiser, a subsidiary of Anheuser-Busch, unveiled its 2014 MADE for Music campaign earlier this week. MADE for Music brings together millions of music fans from around the world, celebrating...
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Apple's New Ad Featuring Composer and Conductor Esa-Pekka Salonen
May 30, 2014 0 Comments
A new TV commercial for the Apple iPad features Finnish conductor and composer Esa-Pekka Salonen as he creates a new classical music score on-the-go.   As Salonen goes about his everyday life, he records moments of inspiration...
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The Buffalo Philharmonic Orchestra Shops for Success at Tony Walker & Co.
May 16, 2014 0 Comments
Tony Walker & Co. (TW&Co.) is a Buffalo-based, high-end fashion retail center located in Williamsville, New York. A high percentage of Buffalo Philharmonic Orchestra (BPO) patrons live in this Buffalo suburb and patronize the...
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Bank of Tennessee Supports the Birthplace of Country Music Museum
Mar 26, 2014 0 Comments
Bank of Tennessee recently pledged $100,000 to a new museum being built by the Birthplace of Country Music, a nonprofit music organization in Bristol, VA/TN. The museum is scheduled to open this August in downtown Bristol.  ...
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The Dallas Symphony Takes on the Texas Instruments Challenge
Dec 09, 2013 0 Comments
Texas Instruments Inc., the Texas Instruments Foundation and the Dallas Symphony Orchestra have united, once again, to create the “Texas Instrument Challenge,” a partnership designed to ensure the orchestra’s sustainability...
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A BCA 10 Honoree That "Feeds the Beat"
Aug 23, 2013 0 Comments
Taco Bell®, a subsidiary of Yum! Brands, Inc., a 2013 BCA 10: Best Businesses Partnering with the Arts in America honoree, has just created its first rockumentary. "Hello Everywhere," part of the company’s Feed the Beat initiative...
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Exec Boards to Fretboards: Austin's Corporate Battle of the Bands
May 14, 2013 0 Comments
(Photo Credit: Ben Hines)   This past April, Austin’s most unlikely musicians, including doctors and software engineers, took the stage to raise funds for Health Alliance for Austin Musicians (HAAM), a local non-profit organization...
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Incorporating the Arts to Bring Success and Innovation
Oct 10, 2012 0 Comments
In a recent article in the Oregonian about Portland's arts tax, Jeff Harvey, CEO, Burgerville, talked about what the arts mean to his business:   Here is an excerpt from the article published on September 22. Read the full...
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Showcasing the Cultural Assets of New Jersey
Jun 20, 2012 0 Comments
Choose New Jersey, a non-profit that nurtures economic growth in New Jersey understands the value of the arts.  The New Jersey Symphony Orchestra Chamber Players performed for life science and biotechnology companies to showcase...
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Music in offices: sing it loud and proud
Apr 03, 2012 0 Comments
In an article in The Guardian, Paul Guest writes about four choirs competing for 2012 Office Choir of the Year.  Here is an excerpt:   "Ruler here, pen there, scanner off to the right side, computer staring straight at me...
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